Srireeta Jensen, founder of ORGANIKA House, said that in an era when consumers value emotional experiences over tangible items, scent has become a symbol of image, lifestyle, and happiness for the modern generation. This has led to significant growth in the global fragrance product market. According to Vision Research Reports, the global fragrance market was valued at approximately $59.48 billion in 2025 and is expected to reach $92.28 billion by 2034.
Meanwhile, the fragrance market in Thailand shows clear and continuous growth trends. According to Market Research Future (MRFR), Thailand's fragrance market was valued at $201.74 million (around 6.6 billion baht) in 2024 and is projected to grow to $294.83 million (around 9.7 billion baht) by 2035. This growth is driven by new-generation consumers who view scent as part of their style and personality, similar to fashion or makeup.
"ORGANIKA is not just about using fragrance for relaxation but extends its meaning to reflect identity and emotion. Therefore, we intentionally opened Maison Organika to connect the science of scent with art and mental well-being under the concept of Experience Based Retail, focusing on designing experiences rather than just presenting products. This reflects our belief that scent is the language of emotion. At the same time, we elevate the 'Scent of Thai' by linking fragrances with Thai wisdom such as local herbs, native flowers, and spices to add cultural value, reflecting contemporary Thai identity and supporting Thai farmers and communities for sustainable income."
Maison Organika - The Library of Scents: House of Scents Souls Serenity is Thailand's first flagship store, positioned as a sanctuary balancing nature and mind. Located at 8 Sukhumvit 99 (near BTS Bang Chak), Bangkok, it operates by appointment only to provide personalized experiences characterized by meticulousness and luxury typical of a Luxury Fragrance House.
Statistics show that about 71% of consumers desire unique scents, driving the trend of Personalized Fragrance, a key factor propelling the perfume market. To transition the business online in line with global trends, we plan to focus 45% on online channels, 20% on personalized in-store experiences, 15% on access to hotels and related businesses, and the remaining 20% on pop-up shops at various landmarks across Thailand.
The launch of Maison Organika - The Library of Scents: House of Scents Souls Serenity, or the House of Scent, Spirit, and Serenity, marks a significant step for the brand's transition from aromatherapy business to a Luxury Fragrance House emphasizing quality, experience, and emotional meaning beyond product presentation. This announces a new chapter for the brand that understands both the science and art of scent and emotion, supported by a clear and firm strategy.
Maison Organika aims not only to lead the fragrance business in Thailand but also plans to grow regionally in Asia and globally. Its diverse products include perfumes, skincare, aromatherapy, home scents (Scents Decor), and home accessories (Home Collection) such as scented pillows and dining table items, truly meeting the lifestyle needs of the new generation.
. The BJC Group, led by Asawin Nangthapanee Techacharoenvikul, CEO and Managing Director and Senior Deputy Managing Director, along with executives and volunteer employees, joined forces to pack survival bags at Big C Rama 4 branch to send encouragement and aid to southern residents affected by flooding.
Additionally, Mr. Asawin delivered 200 survival kits to the Royal Thai Navy, received by Admiral Phairoj Fuangchan, Commander-in-Chief of the Navy, to support relief efforts for southern flood victims. This assistance comes from everyone’s kindness; every donation is hope and the strength we wholeheartedly pass on.
. The Office of Insurance Commission (OIC), in collaboration with the Life Insurance Association of Thailand, the Association of Financial Advisors and Agents, and networks of life insurance companies with branches and agencies in Chiang Mai, held an exhibition booth promoting life insurance under the event 'Insure Connect Fair: Craft Life, Save Money, Protect Future with Style.'
This is part of the 2025 regional sustainable proactive insurance product promotion project to expand insurance access to the public, enhance awareness of financial risk management, and promote stability for people and businesses regionally at Jing Jai Market, Chiang Mai.
. Panthip Leetachiva, Director of Non-Alcoholic Brand Marketing at Boon Rawd Trading Co., Ltd., revealed that beyond focusing on quality and production processes of Singha drinking water and creating products tailored to consumer needs through label design strategies, Singha Water annually collaborates with global partners such as Mickey Mouse, Frozen, Doraemon, and Care Bear to release special limited-edition label designs that have been well received by consumers.
This year, Singha Water chose to work with Jin, a talented Thai child artist known from the Little Monster channel, to design three special label designs under the concept of "A Day of Happiness," linked by a common story expressing happiness, warmth, and brightness during the festival season through sharing joy and smiles. These products will be available from now until 31 January 2026 GMT+7.