Siam Paragon, a global landmark attracting visitors worldwide and holding the Top of Mind position as a key destination offering extraordinary experiences every visit, marks its 20th anniversary of success.
Recently, Siam Paragon created a world-first phenomenon by joining forces to launch NEXTOPIA, a prototype city of the future, born from the combined strengths of Siam Paragon and global partners including innovation organizations, business partners, communities, and Friends of NEXTOPIA to enrich value and happiness across all dimensions of better living.
NEXTOPIA, a new world-class attraction at Siam Paragon spanning over 15,000 square meters on floors 5 and 5A, is a prototype city of the future that unites industry leaders, innovators, and environmental advocates to present one of the most comprehensive showcases of sustainability innovations, inviting everyone to join in building a city community for a better future.
Under the concept "Join us in the Making of a Better World," every experience in NEXTOPIA is designed to creatively elevate lifestyles, from environmentally friendly architecture, year-round eco-activities, eco-conscious retail stores, to sustainability-focused restaurants. Every step in NEXTOPIA truly integrates sustainability into daily life.
NEXTOPIA marks a significant milestone by uniting leading global organizations sharing the vision to drive sustainability in various dimensions, collaborating with the United Nations (UN) and international bodies such as the UN Global Compact Network Thailand, UN World Food Programme, UNDP BIOFIN, UNICEF, and WWF, reflecting a global partnership unfolding in Thailand.
With participation from countries worldwide, NEXTOPIA is honored to have over 50 leading partners including B.Grimm, SCG Decor Public Company Limited (COTTO), Indorama Ventures Public Company Limited, KASIKORNBANK Public Company Limited, The Siam Cement Public Company Limited (SCG), among many others from diverse industries.
NEXTOPIA gathers the latest innovations for sustainable development, applying them practically across all aspects—from infrastructure design with meticulous care to technology showcases that optimize resource use and generate immediate new forms of energy, such as The Kinetic Floor producing energy, The Clean Energy large solar roof converting sunlight to clean power, Floor Radiant Cooling offering natural, consistent coolness without air blowing, The Cooling Waterfall, and The Globe presenting major world events and trends.
Beyond pure air with controlled temperature and quality all year, NEXTOPIA is surrounded by meaningful art, architecture, and interior design highlights including The Tree of Life, a welcoming point into the prototype future city; The Spiral, a nature-inspired staircase linking floors 4, 5, and 5A artistically connecting humans and nature with sustainability-themed art made from recycled materials; The Forest Canopy and The Ocean Canopy, cutting-edge interiors made from recycled and marine waste turned into stunning art. NEXTOPIA also features a specially crafted fragrance by JOURNAL.
Every step in NEXTOPIA invites you to partake in sustainable living easily and enjoyably, with many attractions spread throughout, such as The Vertical Farm, AR Binoculars, and NEXTOPIA Mascots—Nextsi, Tobi, and PYE—who greet visitors at various spots.
Additionally, visitors can explore new experiences via the ONESIAM SuperApp, which provides stories and information about various points, tracks interesting activities, and engages users in co-creating communities for a better world alongside NEXTOPIA, with many benefits through Green Points.
NEXTOPIA, the prototype city of the future and a global destination delivering value for every visit—to the individual, society, and the planet—will be a powerful magnet attracting people worldwide. Siam Paragon remains committed to delivering beyond-expectation experiences, continuously creating new phenomena and maintaining its position as the top global destination in the hearts of Thai customers and international tourists.
. Dr. Korn Boonlertvanich, President of Kasikornbank, accepted the highest honor, the SET Sustainability Awards of Honor, for the second consecutive year, along with the Outstanding Innovative Company Award for the Q-money innovation—an electronic money product using Quarix Blockchain. This underscores the bank's commitment to driving business under sustainable banking principles with an issue-based strategy that holistically addresses key issues, enabling the bank to meet customer and stakeholder needs effectively, delivering trusted services that build resilience for a shared future and inclusive growth.
Also, Mr. Thiti Tantikulnan, CEO of Kasikorn Securities Public Company Limited, received the Best Securities Company Award for excellence in serving leading individual investors in Thailand for the second consecutive year, and Mr. Win Promphaet, CFA, CEO of Kasikorn Asset Management, accepted the Best Asset Management Company Award – ESG for the second year running, reaffirming leadership in sustainable investing driven by the Insight to Impact concept. These awards were announced at the SET Awards 2025 hosted by the Stock Exchange of Thailand with the Finance and Banking Journal at the SET building recently.
. Muang Thai Life Assurance and the Muang Thai Smile Foundation invited executives and volunteer employees to assemble over 5,000 relief kits and essential items to support and encourage flood victims in central and southern Thailand. This reflects their dedication to supporting Thai society during crises. This initiative demonstrates Muang Thai Life Assurance and the Foundation's commitment to being part of society, continuously caring for people with understanding and readiness to provide genuine assistance, helping communities overcome this crisis strongly and stably.