The growing health-conscious community is driving continuous growth in Thailand’s activewear market. Consumers now see workout clothes not just as “gym wear” anymore but as essential items for daily lifestyle, including work, urban living, and travel. This has led to a clear expansion of the “Athleisure Wear” trend, combining fitness functionality with fashion design.
One brand seriously tapping into this trend is “ORI.” ORI is a premium Thai athleisure wear brand with a long-term growth strategy, announcing plans to expand to a total of 10 branches within 5 years. It focuses primarily on urban consumers and promotes a concept of building a community and retail experience that stands out from typical activewear stores.
Currently, ORI has opened two branches in 2025: Siam Center on the ground floor and Central Park on the second floor. Both have received positive customer response. These locations are designed to be more than just retail spaces; they offer areas where customers can engage in activities, exercise, and meet others who share a health-conscious lifestyle.
Apisit Singhasattate, ORI’s Brand Creator, explained that the growth in the activewear market stems from the health care trend becoming part of daily life. Consumers look for clothing that meets functional, comfort, and versatile design needs. The brand focuses on prime urban locations and designs stores to support events that foster shared experiences and long-term customer engagement.
ORI’s key strategy is to build a Community-Driven Brand by organizing activities about once a week, both in-store and offsite, in partnership with well-known sports studios, clubs, spas, wellness centers, and instructors, including CURVE, White Wood Green Spa, Pad Thai Padel, Limber Studio, Pilalab, Tone Lab, Form Recovery and Wellness, and BefitwithJess. This allows customers to test products in real scenarios and genuinely connect the brand with a healthy lifestyle.
Regarding products, ORI has spent over two years developing fabrics by studying consumer behavior and applying global technology. The fabrics are categorized to suit different activities ranging from yoga and pilates to intense workouts and everyday wear. ORI plans to launch additional signature fabrics in 2026, divided into five groups:
1) ORI-FLY A lightweight yet supportive fabric that feels like a second skin, with a semi-glossy finish for a luxurious look in motion. It excels in sweat absorption and ventilation, suitable for yoga, pilates, and all types of exercise.
2) ORI-FEEL Fabric that feels as light as a cloud with a soft texture that seems to melt away, providing comfort while supporting the body. Ideal for light activities such as meditation, yoga, or breathing exercises.
3) ORI-LUXE Premium fabric offering a soft, warm feel without bulkiness, combining luxury with a texture everyone will love. Suitable for all daily activities or travel looks.
For additional signature fabric lines to be launched in 2026, these include:
4) ORI-FORCE Designed for intense workouts with a fabric structure that supports and compresses muscles tightly, providing a firm fit while allowing mobility. It enhances performance to the peak level desired by wearers.
5) ORI-FIRM A matte-textured fabric that shapes and supports the body to improve appearance, with four-way stretch allowing confident movement in all poses. Suitable for bodyweight training at all levels.
ORI’s overall strategy reflects the direction of Thailand’s activewear market transitioning from "product" to "lifestyle." Many brands are now focusing on creating experiences, building communities, and deeply understanding urban life. This approach helps brands sustain their presence in the premium athleisure segment amid strong competition from global leaders advancing into the Thai market.
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