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Hafele Transforms Product Display into Design Studio at ASA Architect Expo 69

Marketing & trends18 Dec 2025 05:00 GMT+7

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Hafele Transforms Product Display into Design Studio at ASA Architect Expo 69

Ms. Saowanee Sermsupakornwong, Sales Director of Hafele (Thailand) Co., Ltd., said that Architect Expo '69 is an important platform for Hafele to convey new perspectives on living and design. Hafele believes that good innovation is not just about producing more products but also about developing solutions that enhance the efficiency of living and space usage.

Hafele intends to present a different dimension in terms of concepts, design styles, and new products never before launched anywhere, including specially designed elements created to inspire the architecture and design community. Hafele is confident that visitors will experience something never seen before.

Based on the approach of HAS design and research, which designs through the context of urban and Asian landscapes, Hafele’s space at Architect Expo '69 is arranged as more than just a product booth. It is like an architectural design studio that rearranges elements of homes and buildings to create relationships among people, light, surfaces, and movement within a single space.

Visitors will not simply walk past fittings, kitchens, or lighting pieces one by one, but will see how Hafele’s innovations, when viewed and arranged by world-class architects, become experiential spaces that inspire living and dwelling.

A key behind this collaboration is the German Engineering DNA that Hafele has always upheld. As a leader in Home & Building Solutions, Hafele offers comprehensive solutions ranging from hardware fittings, furniture fittings, kitchen appliances, sanitary ware and bathroom accessories to Lighting Solutions that provide more than just illumination.


They deliver light quality that elevates living standards. Next year, including at Architect Expo '69, will be an important step forward as Hafele advances its Smart Living concept more clearly—both in solutions that make homes and buildings smarter and in detailed designs that make every use convenient, safe, and beautiful through a seamless blend of design and technology.

Hafele invites architects, interior designers, business owners, and home enthusiasts to experience this event firsthand at Architect Expo '69 from 28 April 2026 to 3 May 2026 at booth TP05, Hall 2, Challenger Building, IMPACT Muang Thong Thani.

"In 2026, as the architecture industry seeks new design languages, Hafele x Architect Expo '69 will be the place where everyone can see for themselves how German home and building solutions, interpreted through the language of architects and art, can become an experience never seen before," she said.


. Ms. Amayawee Lampho, General Manager of HomePro Hat Yai Kanjanavanich branch, representing Home Products Center Public Company Limited (HomePro), welcomed Mr. Wityakorn Maneenet, Director-General of the Department of Internal Trade, who visited and reviewed the operations of the 'HomePro Mega Home Care and Restore' project. The project offers essential consumer goods and necessities at special prices.

This aligns with government measures to reduce prices of home repair products and services, including free appliance repairs by HomePro technicians, to alleviate expenses and support the restoration of quality of life for people in southern Thailand affected by flooding, helping them to resume safe and normal daily life quickly.


. Mitr Phol Group, a global leader in sustainability in the food industry, continues to promote fresh sugarcane harvesting in the 2025/2026 crushing season through the 'Namo Fresh Cut' campaign. This sustainable starting mantra encourages farmers to work together to harvest clean fresh sugarcane, creating a good and sustainable environment. It also supports additional income by purchasing sugarcane leaves for the eighth consecutive year to use as biomass fuel for electricity generation, a renewable energy source from Thai agriculture, alongside efficient harvest planning throughout the crushing season.


. Wicha Poolvoralaks, CEO, along with Wisarut Poolvoralaks, Corporate Strategy Director of Major Cineplex Group Public Company Limited, and Boonchai Asawarittiprom, Sales Director of Suntory PepsiCo Beverage (Thailand) Co., Ltd., hosted the CineAsia 2025 Reception Night. This event welcomed an international conference with over 1,500 cinema and film industry professionals from 30 countries worldwide, held from 8-11 December 2025 at Icon Cineconic cinema.

The event was attended by Prin Pongjaroen, Director of International Public Relations at the Tourism Authority of Thailand; Andrew Sunshine, Chairman of Film Expo; Erika Sydeman, Vice President of Film Expo; Han Kim, Vice President of Sales for the Asia-Pacific region at Christie Digital Systems Co., Ltd.; and Sadanun Balenciaga, among others, held at Iconsiam Hall.