Win Methawin Opas-iamkajorn, CEO and co-founder of the brand, said SOURI is a contemporary French dessert brand that blends flavor and lifestyle. After successfully winning the hearts of Thai dessert lovers, it has expanded to over 40 branches in major department stores and shopping centers nationwide.
SOURI, as a premium dessert brand committed to spreading smiles, is ready to take a further step by launching its first standalone branch on Banthat Thong Road, a lifestyle hub known for its culinary delights popular among young people and tourists worldwide. This marks a significant move to expand the market and reach a broader customer base, reflecting the brand's readiness to meet the diverse needs of both Thai and international consumers.
Win Methawin added that for SOURI, choosing a location is not just about finding a busy area but seeking a destination that clearly reflects the customers’ lifestyle and aligns well with the brand's character and the local context. Today, Banthat Thong is undeniably one of Bangkok’s key destinations, attracting tourists eager to taste famous dishes and boasting a rich diversity of food cultures.
We see this area not just as a street food hub but as a lifestyle center for the younger generation, especially foodies and international tourists who regularly visit. We intend to bring SOURI’s premium dessert experience to enhance Banthat Thong as a perfect culinary destination. We expect the SOURI Banthat Thong branch to be more than a dessert café, but a space for inspiration where people can enjoy and share memorable moments every evening.
Since it opens in a popular nighttime food district, SOURI Banthat Thong focuses on offering a Night Cafe Culture experience—a distinctive check-in spot known for its vibrant colors and signature décor infused with subtle Thai elements such as specially made tile patterns and counters.
The brand’s symbols and gimmicks are creatively reinterpreted with Thai style, crafting a warm yet lively atmosphere with colorful lighting to accommodate diverse customers, including families, groups of friends, students, and workers. The branch offers an experience of tasting Fat Caron and desserts amid a bustling, lively vibe not found in mall outlets.
A major highlight is the exclusive flavors crafted to match the character of the area, known as a street food legend. Inspired by the charm of famous Thai desserts, SOURI combines Thai sweetness and texture with delicate Western techniques, presenting nine exclusive French-style Fat Caron flavors: mango sticky rice, lod chong, khanom chan, foi thong with med khanoon, babin, tubtim krob, look choup, grass jelly, and banana in coconut milk.
These are available exclusively at SOURI Banthat Thong. Another special feature is the upcoming launch of a Bangkok signature flavor reflecting the city’s culinary identity in a fun and creative way, to be available from 30 December 2025 at all branches in Bangkok.
“Opening the new branch on Banthat Thong shows that SOURI is ready to move beyond familiar department store locations and face new challenges to reach a wider consumer base. Our future goal is to become a ‘Global Lifestyle Brand’ by expanding branches across major cities nationwide and entering Asian and global markets, starting with neighboring countries and key tourist destinations. We also plan to diversify our product line beyond Fat Caron to become a part of every moment in consumers’ lives,” said Win Methawin Opas-iamkajorn, CEO of SOURI.
SOURI Banthat Thong is ready to bring smiles with its sweet Fat Caron and desserts perfect as gifts for yourself or loved ones, starting 25 December 2025. Visitors can enjoy these special flavors amid a warm, lively atmosphere unique to this branch daily from 14:30 to 22:30. More details are available on Facebook: SOURI.
Up to 50% discount Tops, the food business under Central Retail Group, supports government policy to ease living costs for Thai people by joining the Ministry of Commerce’s New Year Mega Sale 2026. The campaign, organized by the Department of Internal Trade, Ministry of Commerce, aims to reduce expenses during the year-end festival. Tops invites customers to enjoy extensive promotions with daily consumer goods from leading brands discounted up to 50%, along with Red Hot items and buy-one-get-one-free offers.
The event also features gift baskets and New Year products available now until 25 December 2025 at the multi-purpose area, 3rd floor of the Ministry of Commerce. On opening day, Lt. Chakra Yodmanee, Deputy Permanent Secretary of the Ministry of Commerce, and Witthayakorn Maneenate, Director-General of the Department of Internal Trade, along with other ministry executives, visited the Tops product booth.
Executives from Central Food Retail Company Limited, part of Central Retail Group, including Jakkrid Chatupanyachotikul, Deputy Managing Director of Marketing, Public Relations, and Social Responsibility, and Charoensri Osatanukroh, Assistant Managing Director of Operations, warmly welcomed the visitors.
Sales exceed 200 million Bonus Suki continues its strong momentum, rapidly expanding branches and customer base amid fierce competition in the budget buffet suki market. Within just six months of launching aggressive marketing, it has achieved sales exceeding 200 million baht, surpassing targets. This demonstrates the brand’s strong capability to reach consumers quickly, making Bonus Suki one of the most watched rising brands.
Tanawan and Theer Theerakomen, executives of MK GROUP, expressed confidence in the brand’s growth potential and plan to continue rewarding Thai consumers by expanding branches nationwide, developing new menus, and offering bonus menus with surprises throughout the year to consistently enhance variety and value for customers.