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Marketing Roundup: Baby and Mom Reaffirms No. 1 Position as Thailands First Pregnancy Preparation Protein Brand

Marketing & trends23 Dec 2025 07:00 GMT+7

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Marketing Roundup: Baby and Mom Reaffirms No. 1 Position as Thailands First Pregnancy Preparation Protein Brand

Mr. Ruangsak Loychusak, Chief Executive Officer of Baby and Mom (Thailand) Co., Ltd., stated that Ferty holds the No. 1 leadership position in the pregnancy preparation protein market and was the first pioneer in this market. Over the past seven years, Ferty has been more than just a protein drink; it has been a trusted partner deeply understanding the insights of women planning to conceive.

The launch of Ferty Green Tea Matcha Flavor reinforces the Customer Centric strategy, conducting business with a consumer-first focus, which the company has always valued. We found that many mothers preparing for pregnancy enjoy matcha but worry about caffeine levels. Therefore, we devoted research and development to create this product to overcome that limitation, aiming for the brand to be the top-of-mind choice for women entering the pregnancy preparation process.

"The key feature of the Ferty product line is the innovation of caffeine extraction, allowing women preparing for pregnancy to enjoy their favorite flavors with confidence, without affecting their body's preparation process."


Ms. Koi Natcha Loychusak, Executive Director of Baby and Mom (Thailand) Co., Ltd. and founder of the pregnancy preparation educational page BabyAndMom.co.th, explained that the Ferty brand was developed from direct experience and scientific knowledge to create a product that fills nutritional gaps. Protein is a fundamental nutrient essential for supporting bodily functions and overall health preparation for those planning to conceive.

Research in nutrition indicates that adequate intake of plant-based protein promotes good health in women planning pregnancy. Ferty uses three types of plant-based proteins: rice protein, chickpea protein, and isolated soy protein, combined with more than 33 vitamins and minerals such as folic acid, inositol, and coenzyme Q10 to provide comprehensive health support.

The introduction of Ferty Green Tea Matcha Flavor reflects our understanding of modern women's lifestyles who enjoy green tea but worry about caffeine affecting pregnancy preparation. The World Health Organization (WHO) recommends limiting caffeine intake to no more than 300 milligrams per day. We use Decaf Instant Green Tea technology to extract over 97% of caffeine, allowing everyone to enjoy their favorite matcha flavor comfortably, as every percentage matters for those trying to conceive.

We aim to create a new health care experience by offering flavor variety to help expectant mothers care for themselves happily every day without monotony, especially during the critical period of intensive body preparation at least three months in advance.


New Year Peace of Mind Dr. Somporn Suetawilkul, President of the Thai General Insurance Association, participated in the 2026 New Year travel safety campaign under the concept "New Year Peace of Mind: Safe Travel, Insurance Protection - SAVE TRIP SAFE LIFE with Insurance," in collaboration with the Office of Insurance Commission and the insurance industry.

Insurance companies joined the event by setting up booths and participating in a campaign walk (Troop) to communicate and raise awareness about travel safety during the New Year festival. The campaign aims to reduce accidents and losses on the roads while promoting insurance as a guarantee of peace of mind and protection throughout citizens' travels. The event took place on 23 December 2025 at I'm Chinatown Shopping Center, Charoen Krung Road, Pom Prap Sattru Phai District, Bangkok.


Award Received Energy Complex Co., Ltd. (EnCo) is advancing toward its goal of achieving net-zero greenhouse gas emissions by 2050, reflecting its vision of conducting business responsibly toward the environment. This commitment is demonstrated through the development of green buildings focusing on efficient and sustainable energy use. This was recognized with the Thailand Energy Awards 2024, Thailand's premier international energy award, in the Energy Conservation category for Controlled Buildings, awarded for the Energy Complex Center. Mr. Sirsak Chantrama, EnCo’s CEO, received the award from Mr. Atthapol Rerkpiboon, Minister of Energy, at IMPACT Forum, Muang Thong Thani.


Honoring Contributions to Thailand's Economy and Society Sripatum University awarded an honorary Doctor of Arts degree in Business Administration to Mr. Boonchai Chokwatana for the 2024 academic year. This recognition honors his expertise in business management and his significant role in driving organizational growth, economic development, and continuous contributions to Thai society. The honorary degree was conferred at Sripatum University.