According to Canalys, a global technology market research firm, by the end of 2025, the global smartphone market is led by five main brands. Samsung holds the top spot with about 19-20% market share, followed by Apple at 17-18%. Xiaomi, founded only in 2010, has remarkably climbed to 3rd place globally with a 14% share within just 15 years, surpassing established brands like VIVO and OPPO, which rank 4th and 5th respectively.
Xiaomi's success is even more striking compared to competitors with longer histories: Samsung, founded in 1938, and Apple, established in 1976 and known for revolutionizing smartphones with the iPhone in 2007. Meanwhile, OPPO and VIVO, which entered the smartphone market before Xiaomi, have yet to reach a comparable level.
A key question is what factors have driven Xiaomi's rapid and strong growth. Part of the answer lies behind Xiaomi's smartphone factory, which integrates smart manufacturing technologies, research and development, and advanced automation systems, forming a crucial foundation for its global competitiveness.
Today, Xiaomi stands as a leading Android smartphone brand in Southeast Asia, while expanding its product line to include items connected to daily consumer life such as smart TVs, surveillance cameras, vacuum cleaners, refrigerators, watches, and electric vehicles (EVs). With over 200 products and more than 600 million Xiaomi smartphone users worldwide, the company's valuation is estimated to exceed 6 trillion baht.
To showcase the company's success, in December 2025, Xiaomi invited foreign media to tour its smartphone factory at Changping Future Science City in Beijing, demonstrating its leadership in producing high-standard products through intelligent automated systems.
This factory covers an 81,000-square-meter site and began production in February 2024, focusing on flagship smartphones. It features a fully automated assembly line, ensuring high precision and capable of producing over 10 million smartphones annually, with an average production time of about 6 seconds per device.
Besides precise and rapid manufacturing, Xiaomi's smart factory includes a final post-assembly testing system that assesses performance aspects such as energy use, antenna efficiency, audio system, camera, display, sensors, and other components to ensure every product meets technical standards. It also simulates long-term smartphone usage to check performance stability and battery life.
The factory reports that it develops 100% of its software internally, centered on the Xiaomi Hyper Intelligent Manufacturing Platform (IMP), which automatically monitors and controls all operational steps within the factory. On the hardware side, the factory achieves a 96.8% self-developed equipment rate.
Reflecting Xiaomi's success is its heavy investment in research and development (R&D). In the first nine months of 2025, Xiaomi invested 23.5 billion yuan (approximately 103.87 billion baht) in R&D. In the third quarter alone, the company spent 9.1 billion yuan (about 40.22 billion baht), a 52.1% increase compared to the previous year.
This marks an all-time record. The return is evident in Xiaomi's third-quarter 2025 financial results: revenue reached 113.1 billion yuan (about 500 billion baht), up 22.3% year-on-year, marking the fourth consecutive quarter exceeding 100 billion yuan (around 442 billion baht). Net profit after adjustments soared 80.9% to 11.3 billion yuan (approximately 49.95 billion baht), the highest since Xiaomi began operations.
Besides the smart smartphone factory, Xiaomi also opened its electric vehicle (EV) manufacturing plant to foreign media at Beijing Economic and Technological Development Zone (Beijing E-Town). Spanning over 718,000 square meters, this factory consolidates all key functions in one location and can produce one car every 76 seconds using Hyper Die-Casting technology, advanced manufacturing, and superior quality control systems, with more than 700 robots working in precise coordination.
Xiaomi reported that in the third quarter of 2025, it delivered over 100,000 EVs and is confident its EVs will compete as quality Chinese electric vehicles in the global market. Xiaomi aims to enter the European EV market by 2027.
Once dismissed as a copycat with fragile products, Xiaomi's growth—demonstrated by market share, new products, technological development, and financial performance—has transformed criticism into praise. Xiaomi is not just a rising newcomer but is poised to claim a leadership position competitors cannot ignore.
. Closing debt quickly allows moving forward Ms. Natnaree Ratpat, Managing Director of Sukhumvit Asset Management Company Limited (SAM), said Monday, 5 January 2026, marks the first day of the "Close Debt Quickly, Move Forward" project. It offers opportunities to individual retail debtors with unsecured non-performing loans (NPLs) overdue more than 90 days as of 30 September 2025, with total debt not exceeding 100,000 baht.
Registration to participate officially begins via the Bank of Thailand's website.www.bot.or.thTo verify eligibility and qualifications according to the program's conditions. After registering interest in the "Close Debt Quickly, Move Forward" project, debtors will receive SMS notifications regarding application results via the phone number provided during registration. SAM will then contact them with details on the next steps.
Currently, the debt transfer process between commercial banks and affiliated companies or non-banks participating in the project is underway and progressing as planned. The target group includes approximately 1.6 million accounts or 1.2 million individuals, with total debt amounting to 43.6 billion baht.
Registration for the "Close Debt Quickly, Move Forward" project will begin from 5 January 2026 onwards to facilitate debtor contact. SAM has assigned creditor financial institutions to receive requests and process them on their behalf. Debtors with a single creditor can negotiate debt restructuring directly with that financial institution, while those with multiple creditors can contact SAM directly.
The project offers two relaxed debt restructuring measures, allowing debtors to choose repayment terms according to their capacity: 1. "Pay, Close, Finish" measure, enabling debtors to pay a portion of the debt to close it immediately; and 2. Installment payment measure, allowing debtors to repay over up to three years with interest waived during participation.
Interested applicants can follow updates on the websitewww.sam.or.thand the Bank of Thailand websitewww.bot.or.thFor more information, contact SAM Call Center at 1443 press 6, Line: @samsocialamc, or BOT Contact Center at 1213, as well as the debtor's original creditor financial institutions.