Fans of music festivals have grown excited after the announcement that Tomorrowland, the world's most famous electronic music festival from Belgium, will be held."Tomorrowland Thailand."It will officially take place in Thailand, making it the first full-scale hosting country in Asia, scheduled from 11 to 13 December 2026 at Wisdom Valley, Chonburi Province, with plans to continue annually for five years.
Tomorrowland was first held in 2005 in Boom, Belgium, and has grown into the world's number one electronic dance music (EDM) festival, attracting attendees from over 200 countries worldwide, totaling more than 400,000 people annually. It is one of the most influential music events in the global entertainment industry.
Tomorrowland is seen as more than just a music festival selling music or bringing top artists and DJs together; its uniqueness lies in creating a “concert experience” that transports attendees out of reality through storytelling, creative themes, massive stage designs considered giant works of art, legendary production with lighting and sound, and event management systems regarded as the highest standard in the global festival industry.
After the Thai government under former Prime Minister Srettha Thavisin held discussions with TL International from Belgium, the license holder of Tomorrowland Group, to promote this project as a tool to drive Thailand's soft power through the music, art, and creative culture industries.
Last year, the Board of Investment (BOI) approved investment promotion for "VR1.World (Thailand) Co., Ltd." This Thai-Belgian joint venture company between TL International, the global organizer of Tomorrowland, and One Asia Ventures, organizer of Thailand’s international EDM festivals like Siam Songkran Music Festival, acts as the project operator in Thailand, handling event organization, domestic coordination, and long-term investment, planning to host the event continuously for five years (2026 - 2030).
Currently, the Tomorrowland team from Belgium works closely with Thai staff to transfer global expertise in electronic music, from design and site planning to stage construction, technical systems, and quality control to maintain the festival's unique identity after successful events in Europe and South America. They also run the Tomorrowland Academy to elevate Thai personnel skills to meet world-class festival standards.
Meanwhile, the Thai government and BOI have removed obstacles by providing investment incentives such as exemptions on import duties for machinery and equipment, visa and work permit facilitation for foreign artists and staff, and related tourism agencies are preparing to support infrastructure, transportation, security, and publicity to integrate Tomorrowland Thailand into the country's tourism and soft power strategies.
Tomorrowland Thailand 2026 will be held at Wisdom Valley, Pattaya, developed as a new landmark for world-class music festivals, lasting three days on over 560 acres (about 1,400 rai), transformed into a full-scale Tomorrowland kingdom with six stages, including iconic ones like Mainstage, CORE, and FREEDOM.
Tomorrowland Thailand aims to welcome more than 50,000 attendees per day and is projected to generate at least 21 billion baht in total economic value during the event period, with over 60% being international tourists, reflecting a revenue model distinctly different from traditional volume-based tourism.
Tickets for Tomorrowland Thailand 2026 will be divided into two main categories, each offering regular and VIP options: Day Pass (one-day ticket) priced at 5,100 baht, Day Comfort Pass (VIP) at 8,200 baht; and Full Madness Pass (three-day ticket) at 12,500 baht, Full Madness Comfort Pass (VIP) at 20,200 baht, excluding hotel packages and shuttle services.
However, the generated revenue extends beyond ticket sales, spreading broadly across hotels and accommodations, air and ground transportation, restaurants, service businesses, event suppliers, as well as local labor and entrepreneurs, creating an economic multiplier effect that drives multiple layers of the economy simultaneously.
The core of Tomorrowland is attracting high-quality tourists—young consumers with strong purchasing power who travel for longer durations, spend more per capita, and tend to return, differing from tourism models focusing on large numbers with low per capita value, a challenge Thailand has been working to restructure.
Moreover, strategically, Tomorrowland is a brand with a limited number of host countries. The decision to expand to Thailand, following Belgium and Brazil, reflects confidence in the country’s long-term potential rather than a mere market trial.
Besides the global Tomorrowland fanbase ready to travel for the festival, this event also motivates tourists who have never visited Thailand before to travel for a world-class experience. The economic impact is thus not confined to Bangkok or the event site in Chonburi but likely to spread to major tourist provinces and secondary cities through pre- and post-event travel behaviors, stimulating spending across multiple regions simultaneously.
Thailand’s selection as host of Tomorrowland Thailand is an important signal reflecting readiness in travel infrastructure, personnel, and consumer markets, meeting criteria for world-class mega events and reinforcing Thailand’s rise as a music festival hub and new destination in the international event industry.
Building on recent successes hosting major global music festivals like Creamfields Thailand, the EDM festival from the UK in 2022, and Electric Daisy Carnival Thailand (EDC), Thailand has recently appeared in discussions among international event organizers in sports, motorsports, music, and creative cultural sectors.
Especially events requiring large-scale infrastructure, massive audiences, and high-quality tourist bases. One closely watched event is the Formula One (F1) Thailand Grand Prix 2028, which recently announced a 5.732-kilometer street circuit track layout, expected to start from 2028 onward.
In the global event industry, decisions by top brands often create a domino effect. When Tomorrowland, the world’s number one EDM festival known for strict location selection, chooses to establish itself in Thailand, other world-class events in music, sports, and arts will begin seriously considering Thailand.
If Thailand fully capitalizes on this opportunity, Tomorrowland Thailand will mark the starting point for the country to approach its goal of becoming a World Class Event Hub, shifting from a “tourist destination country” to a “global experience center” in full.
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