Children’s Day has evolved beyond marketing activities into a battleground for Brand Purpose. This year, on National Children’s Day 2026, major retail giants and well-known brands are shifting from simple 'promotions' to fully embracing 'creating social value.' Thairath Money Here is a compilation of strategies from leading brands guided by 'happiness' to bring smiles to Thai children while reinforcing their image as sustainable organizations.
KFC Thailand announces its Children’s Day rights campaign “Kids Get Their Rights Now!” to welcome January, the month of Children’s Day 2026, grandly inviting families to journey with the “Kindergarten Sanders School Bus,” spreading happiness across Bangkok throughout January, offering free pick-up and drop-off services, plus enhanced fun with limited-edition “Student Sanders” figures and “Special Power Cards from the Colonel.”
For every purchase of a bucket set priced at 299 baht or more during Children’s Day on 10–11 January 2026, children unlock small magical powers turning an ordinary day into a special family occasion. Happiness and deliciousness know no distance—Colonel Sanders also delivers hot fried chicken to children in five remote schools. This underscores KFC’s belief that happiness should be accessible everywhere, and Children’s Day is not just for children but a time for the entire family to smile with KFC present in every moment.
Free pick-up and drop-off services make Children’s Day fun start from the journey! Colonel Sanders invites children and families to travel aboard the “Kindergarten Sanders School Bus,” which operates along bus route 26 (Min Buri – Victory Monument) at no cost, stopping at popular destinations such as Safari World, Siam Amazing Park, Bangkok World, Fashion Island, Central Ladprao, and Union Mall from 10 to 11 January 2026.
The entire bus is transformed into the Kindergarten Sanders School Bus, wrapped in bright Student Sanders stickers, delivering happiness as intended by Colonel Sanders. Even beyond Children’s Day, the bus continues to run, bringing color and joyful atmosphere to children and families throughout January 2026 on bus route 511 (Pak Nam – New Southern Bus Terminal, Taling Chan) with regular fare applied.
This Children’s Day, become a little ice cream shop owner with “Guss Damn Good” inviting scoopers under 12 years old to try scooping ice cream at all four Guss Damn Good branches from 9 to 11 January 2026.
Children who want to try running a Guss Damn Good store can register at the store fronts on the event days.
Swensen’s offers collectible train cups and cute spoons in four designs, served with ice cream (choice of flavor) and toppings at just 99 baht per set, dine-in only at all Swensen’s branches from 9 January to 2 April 2026 (or until supplies last), along with coloring books to delight children.
Explore the universe with Crayola available now in every Happy Meal set. Hurry to collect all eight designs or choose educational books starting at 109 baht per set.
This global collaboration is McDonald’s effort to refresh the Happy Meal experience by emphasizing 'Creative Play' through partnership with Crayola, the legendary art supplies brand known worldwide by children. Available in over 60 countries, the toys include drawing, coloring, sticker activities, and rocket assembly kits, evoking nostalgic childhood memories. Eight designs are available in Thailand.
Invite children to shout out love across social media! In a charming activity, receive simple gifts with just a few taps. The rules are easy: snap a photo making any 'heart' hand gesture, adorable in any form.
Post it on social media with hashtag #B2Sคิดส์เลิฟโค้ดลับ, set the post public, and show it to the cashier to get a free pen and a 20 baht discount coupon (valid for purchases over 250 baht per receipt) exclusively on 10–11 January 2026 at all B2S branches.
Celebrating Children’s Day, Central Pattana inspires environmental awareness in young learners by selecting winners from over 120 student teams nationwide. The awards ceremony for the short clip contest accompanying the song 'ลองมา(RE)' under the project “Studious and Happy Toward a Bright Future,” a collaboration between the Ministry of Education and Central Pattana, included certificates, scholarships, and souvenirs worth 100,000 baht. Representatives from provincial education offices, Central Pattana executives, and general managers from seven Central shopping centers nationwide — including Central Chiang Mai, Central Phitsanulok, Central Udon, Central Nakhon Pathom, Central Nakhon Sawan, Central Chonburi, and Central Surat Thani — attended the ceremony.
Children watch movies free and receive free popcorn, enjoying various activities. Kids get one free ticket with every adult ticket purchase via M Gen Kids membership at self-service ticket kiosks (E-ticket).
Don’t miss Children’s Day this year! Dairy Queen invites children to fly to space with astronaut-themed sundae cups available in three colors and styles at just 79 baht, including two scoops of soft serve, from 5 to 31 January 2026 (or until stocks last) at all Dairy Queen branches.
Welcoming Children’s Day! On 10 January 2026, 7-Eleven delights children by offering free gifts when they perform ‘rabbit ear’ gestures like My Melody and Kuromi to 7-Eleven staff.
Limited quantities available on 10 January 2026 only at all 7-Eleven branches for children aged 15 and under.
At Koala’s March Happiness Biscuit Factory filled with fun, children can unleash their imagination! P’ Marsh-kun has prepared many activity zones including:
Complete all three zones to receive cute prizes immediately: balloons, pencils, notepads, Marsh-kun hats, stickers, plus a special offer for the first 100 who post photos of the event on Facebook with hashtags #KoalasMarch #ตะลุยโรงงานขนมโคอะลามาร์ช receiving a cute Koala’s March drawstring bag (varied designs). Meet on Saturday, 10 January 2026 at Planetarium Ekkamai 9:00–16:00 and Royal Thai Army Headquarters, Ratchadamnoen Klang 8:00–16:00.
Creating a family space with an immersive playground, ICONSIAM brings a giant B.Duck Bouncy Castle castle to the Chao Phraya riverside! This landmark of fun lets children jump, climb, splash, and relax amid three B.Duck-themed zones.
Prepare for comprehensive fun with three giant bouncy castle themes in one place! Kids and families can run, jump, climb, and relax uniquely. Starting with high-energy fun at B.Duck Bouncy Playful Castle, followed by refreshing splashes in the giant bathroom-themed B.Duck Bouncy Bath Party, and ending with soft relaxation amid greenery at B.Duck Bouncy Beanduck, meeting play, rest, and photo needs with over 1,000 yellow ducks floating at River Park, ICONSIAM, from 7 to 19 January 2026. Tickets start at 120 baht per 30-minute session.
The Mall Lifestore invites children and families to celebrate Children’s Day 2026 with “THE MALL LIFESTORE KIDS FUNTASIA: WORLD PLAYGROUND” under the concept “Play Anything, Build Every Dream.” It opens a learning space through real play, enhancing skills and creative imagination, gathering toys and children’s products to meet all needs in one place from 3 to 14 January 2026 at all The Mall Lifestore branches and The Mall Korat.
To welcome National Children’s Day 2026, The Mall Lifestore branches transform shopping centers into “fields of imagination,” the first destination for families to learn through play, boost creativity, and create quality family moments at all branches and The Mall Korat.
Children’s Day 2026 invites adventure in the Trojan Horse with “THE HORSE อาชาบันลือโลก” at Seacon Square, opening a door to the grand legendary world welcoming the new Year of the Horse 2026. A spectacular historical epic “The Legendary Horse” landmark features a giant Trojan horse as a joyful space with adventure activities for the whole family from 7 to 18 January 2026 at Seacon Square Hall, 1st Floor, Seacon Square Shopping Center, Srinakarin Road.
One Bangkok launches the “City of (Kids) Imagination” for Children’s Day with the event “Small Oneders Big Futures,” nurturing young city builders toward a great future. As a global lifestyle hub in central Bangkok, One Bangkok prepares to welcome National Children’s Day 2026 grandly from 10 to 11 January 2026 under the belief that children’s imagination is the blueprint for a better future. The entire project becomes a “City of (Kids) Imagination” where children role-play as ‘City Makers,’ unleashing imagination to design and create the “City of Tomorrow” according to their dreams.
Robinson Lifestyle malls, under Central Retail, welcome Children’s Day 2026 with the special campaign “Kids Fest Happy Children’s Day,” enhancing children’s imagination for fun and memorable family moments. As Central to Life, the life center of everyone, Robinson Lifestyle truly meets diverse customer lifestyles in each area. This year, it extends imagination with fresh activities from 6 to 15 January 2026.
The campaign includes fresh fun activities, creative performances, free prize draws throughout the event, and surprising Children’s Day promotions with discounts up to 50% on kids’ items across malls, plus free gifts valued up to 300 baht with minimum 300 baht dining and shopping. Additional deals offer up to 70% off at malls and stores with participating brands. Children can join activities from 6 to 15 January 2026 at Robinson Lifestyle malls nationwide.
Thailand Post presents the 2026 National Children’s Day commemorative stamp set featuring paintings from “Grandmother Chao,” a creative children’s story by Professor Gerik Yoonpan, National Artist in literature.
Thailand Post Co., Ltd. releases the 2026 National Children’s Day commemorative stamp set to celebrate and document the significance of National Children’s Day, observed every second Saturday of January. The stamps reflect the value and meaning of childhood through imaginative, bright, and innocent artwork, the foundation for growing into quality citizens of Thai society. The stamps sell at 5 baht each, 10 per sheet; the first day cover sells for 23 baht. Available at the Thai Stamp Museum (Postal Operations Building, Samsen Nai, BTS Saphan Khwai), post offices in Bangkok and provinces, or online at ThailandPostMart. Additionally, children can join workshops such as cookie painting and badge designing using stamps from 10 to 11 January 2026 at the Thai Stamp Museum.
Central department stores under Central Retail welcome National Children’s Day with the event “CENTRAL CHILDREN’S DAY 2026,” offering activities to bring smiles and unleash happiness with highlights and special privileges all day on Saturday, 10 January, and Sunday, 11 January 2026 at Central Chidlom and 29 Central branches nationwide.
The event features grand fun transforming spaces into children’s worlds with activities that unleash imagination, enhance wit, develop social skills, provide opportunities to showcase talents, discover potentials, and allow families to spend quality time together while capturing memorable moments at Central Chidlom, all Central branches nationwide, and Central Embassy (conditions apply). For example,
“MILK FOR KIDS” activity distributes over 4,000 free Chitralada milk cartons to energize children for all-day fun at 11:00 on 10 January 2026 at 29 Central branches nationwide, alongside the “KIDS TALENTS SHOW” stage for children to fully showcase their skills.
At “MEGA KIDS WORLD 2026: THE FUNOPOLY LAND – Energize the Fun,” Mega Bangna fosters learning and sustainable green living through creative play missions on 10–11 January 2026 at Mega Bangna shopping center.
Within the event, children enter MEGA FUNOPOLY LAND, a simulated city of imagination crafted by Mega Bangna to promote learning through creative play. Every zone and activity simulates life in a city powered by “the energy of fun.” The story begins when the “DICE OF TIME,” a time dice that never stops spinning, halts due to wasteful resource use. The city gradually loses its smile and imagination energy. Children are tasked to journey on a giant board game path reflecting energy care, environmental stewardship, and sustainable coexistence to revive the city’s vitality.
On the adventure path inside MEGA FUNOPOLY LAND, starting at Mega Plaza transformed into a giant board game, children complete five simulated missions to awaken the “energy of fun” back to the city.
Siam Paragon partners with global brands to create the imagination kingdom “SIAM PARAGON WORLD PLAYGROUND 2026,” hosting a grand Children’s Day festival across all areas from 3 to 18 January 2026.
LEGO X Siam Paragon: The Grand Celebration of Imagination. From 8 to 18 January 2026 at Fashion Hall, 1st Floor, a grand imagination party allows children to fully unleash creative thinking through various fun LEGO activity stations designed to foster skills, learning, and imagination in enjoyable and accessible ways. Highlights include exciting LEGO activities.
Siam Paragon X Kid’s Planet on 10–11 January 2026 at Infinicity Hall, 5th Floor (South Wing). Watch a fashion show by children expressing confidence and imagination on the dream runway with collections from renowned brands such as BARBIE, BROOKLYN & BRIGHTON, DIESEL, DISNEY, DKNY, ELLA ELLA, F4HERO, LEE, LITTLE CELEBS, LITTLE CHOUX, MILLIONS OF COLORS, and OVO.
MELAND offers opportunities to children through Citizen of Love by Siam Piwat on 8 January 2026. MELAND, the world-class amusement park on the 5th floor of Siam Paragon, brings joy to children through the Citizen of Love project organized by Siam Piwat Group. Children from four schools—Rachanukul School, SOS Children’s Village Thailand under royal patronage, Ratchawithi Girls’ Shelter, and Sethasatien School under royal patronage—are invited to experience fun in MELAND’s kingdom.
Filling fun in the futuristic city at NEXTOPIA, 5th and 5thA floors. Featuring various activities such as ECOTOPIA, a lifestyle space for eco-conscious people turning Children’s Day into a world of creativity with face painting, nail art, and coloring to enhance children’s imagination with the brand Godmami.
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