Franchise businesses are often seen as investments that generate good profits if located correctly. One example is convenience laundry shops, which are now found on nearly every street corner and are considered a Red Ocean market with limited growth potential.
Thana Thianachariya, Chairman of Laundry U Public Company Limited (WASH). He revealed that in every industry, competition between small and large players depends not only on cost but also on maintaining consistent and efficient service standards across all branches.
This is no different from grocery stores selling similar products but competing by delivering customer experience.
Kawin Klongkratok, Chief Executive Officer and co-founder of Laundry U Public Company Limited. He announced the business direction for 2026, targeting 25% revenue growth with plans to add 100 new branches in the North and South regions, expanding from the current 592 branches, with an investment budget of around 400 million baht for expansion.
What sets WASH apart from competitors in the same market is that the company owns over 87% of its branches (Own store).
This positioning leads WASH to view itself in a Blue Ocean market—one with low competition and opportunities for growth by building its own brand.
Thana added that although franchising brings higher profits initially, in the long term, generating sustainable income or recurring income promotes greater business stability.
Given that convenience laundry businesses typically recover investments within 3-5 years, driving each branch to grow and profit sustainably is crucial.
For the first nine months of 2025, WASH reported total revenue of 745.82 million baht, a 24.79% increase, and net profit of 87.29 million baht, up 50.60% compared to the same period last year.
Currently, laundry market brands compete based on service standards and consumer access aligning with modern behavior.
WASH believes that despite new entrants appearing regularly, it retains an advantage as a publicly listed company with growth potential to elevate to a premium market, where no major giant companies have fully entered yet.
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