Mr. Worathat Siriphan, Chief Retail Business Officer, said Monde Eyewear, a brand under the Hor Waen Better Vision Group, is officially entering its 3rd year after receiving positive responses nationwide since its debut in January 2023. The strategy focuses on accessible, friendly optical shops that meet the lifestyles of modern consumers.
Over the past three years, Monde Eyewear has continuously expanded its reach and grown through branch openings, becoming an integral part of consumers' daily lives and building strong long-term relationships with customers.
This success stems from combining Hor Waen's eye care expertise with the concept of neighborhood optical shops—covering convenient locations and appropriate pricing structures—along with service standards emphasizing care, sincerity, and long-term customer comfort. This approach drives business growth and solid brand expansion, acting as a key mechanism for growth in both mass and community markets, which still hold high potential. It reinforces the brand’s positioning as the go-to neighborhood optical shop whenever customers face vision issues.
To date, Monde Eyewear has expanded to diverse locations such as gas stations, near markets and communities, schools, hospitals, community malls, and recently launched a new compact store format inside convenience stores under the concept of neighborhood optical shops with international standards, caring for everyone's eyesight like a close friend. This launch reflects the commitment to continuously develop and enhance store formats.
This aligns with the modern consumer behavior that values convenience and easy access to eye care during daily routines, offering a truly life-enhancing experience. The 200th branch is the Monde Eyewear store inside 7-11 Ladplakao 8, where executives and staff warmly celebrated the new opening to mark the brand’s achievement and readiness for continued business expansion.
This new Monde Eyewear format continues to provide comprehensive brand-standard services free of charge, including expert eye exams, vision problem consultations via video call with optometrists, and aftercare services such as cleaning, adjustments, repairs, and parts replacement, making eye care simple and accessible to everyone.
Monde Eyewear offers quality eyeglass frames with lenses starting at only 990 baht, along with attentive staff assistance to help customers select suitable glasses in a friendly, easy-to-understand atmosphere and complete professional service steps.
All these efforts demonstrate Monde Eyewear's dedication to reducing barriers to accessing eye care services and reinforce the brand’s focus on quality service and a warm, friendly experience for every customer.
/ EC Business Forum 2026 Bangkok Bank organized its annual major seminar, the AEC Business Forum 2026, unveiling five megatrends shaping ASEAN’s future amid geopolitical conflicts, global trade shifts, technology, climate change, and demographic structures. The event emphasized seizing key opportunities through collaboration to help ASEAN grow as a leading region, featuring top global executives sharing insights, ideas, and strategies for sustainable success.
DO IT NOW Mr. Sara Lamsam, CEO of Muang Thai Life Assurance Public Company Limited, presided over the grand AGENCY KICK OFF 2026 event, uniting executives and sales agents nationwide. He announced the DO IT NOW policy to energize the purple-clad team toward strong and sustainable growth, reflecting the company’s readiness to drive the life insurance business amid modern challenges and elevate its role as a trusted life and health planning partner.
He reaffirmed the company’s commitment to delivering happiness, security, and smiles to important customers throughout life’s stages by developing products, services, and a quality agent network with a heart for service and the highest ethics. Dr. Suthee Mokkhavesa, Managing Director, and other executives joined the event held at the Plenary Hall, Queen Sirikit National Convention Center.
Creating a Sustainable Food Production Model Incorporating innovation and clean energy into food production is not just about technology or cost reduction but building a foundation for Thailand’s food security. Charoen Pokphand Foods Public Company Limited’s Chanthaburi egg farm complex exemplifies a farm system designed around the Waste to Value concept, renewable energy use, and intelligent energy management to produce food efficiently while caring for the environment long-term.