Mixue or Mìxuě Mixue is a fast-food beverage and food chain with the largest number of outlets worldwide. This Chinese bubble tea and ice cream business now has over 46,000 branches globally. It has expanded into the U.S. market, opening its first branch in Los Angeles last December, and recently launched a new branch in New York City, two of the most populous cities in the country, with plans to open another New York branch soon.
Currently, Mixue holds the top spot globally as the food and beverage chain with the most outlets, surpassing the previous leader McDonald's, which has around 43,000 stores worldwide. Mixue's expansion strategy focuses on rapidly opening branches and is renowned for offering products at affordable prices.
In 2024, Mixue's business generated total revenue exceeding 6.5 billion U.S. dollars from sales worldwide. Most Mixue outlets are located in China, with over 45,300 stores reported last year, and it operates in 13 other countries. Thailand alone hosts more than 270 outlets.
Mixue’s products include ice cream, tea, bubble milk tea, and coffee. Some flagship stores in China also sell toys and collectibles. Thanks to its low prices and product quality and flavor comparable to major competitors, Mixue has gained strong popularity.
In Thailand, beverage and ice cream items start at just 15 baht. In the newly opened U.S. outlets, prices begin at $1, compared to competitors like McDonald's where ice cream starts at over $3.
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According to Business Insider’s report after visiting the new New York branch, despite opening in December, customers have been continuously lining up to buy products. The store atmosphere is bustling, crowded with people waiting at the counter, although many items ordered via kiosk have sold out, leaving only a few available.
In February 2025, Mixue was listed on the Hong Kong Stock Exchange, offering 17.1 million shares and raising $444 million. Most recently, on Friday, 16 January, Mixue's stock price closed over 60% higher than its IPO value.
Besides Mixue, other Chinese brands are also aggressively entering Western and U.S. markets, including Chagee, which recentlywent public on Nasdaqlast year, as well as Luckin Coffee, which is steadily increasing its U.S. outlets.
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