NHK WORLD-JAPAN, the international service of NHK, Japan's public broadcaster offering news in multiple languages including Thai, participated in the 31st Thai International Travel Fair held from 22 to 25 January at Queen Sirikit National Convention Center, attracting significant visitor interest from the first day.
At the NHK WORLD-JAPAN booth, visitors experienced globally accessible services and content beyond Thailand, along with activities designed to enhance understanding of Japan’s tourism, culture, cuisine, lifestyle, and travel preparation. The booth was open throughout the four-day event, with the main highlight on the first day being the stage activities.
Under the theme 'Enjoy Japan More! with NHK WORLD-JAPAN,' the well-attended event invited notable Thai personalities to share information, experiences, and travel tips about Japan, catering both to longtime enthusiasts and newcomers getting to know the country.
The stage activities included useful discussions on topics like disaster preparedness for safe and confident travel, insights into Japanese food culture, and fun challenges such as natto eating contests, creating a friendly and lively atmosphere.
The stage was hosted by Mr. Chairat Thamya from NHK WORLD-JAPAN Thai service, with guests including Kitti Singhapat, Attha Bunnak, and Beam Sensei, who shared diverse perspectives and experiences related to Japan.
The NHK WORLD-JAPAN booth was open from 22 to 25 January 2026, 10:00 to 21:00 hrs, featuring activities like making specially designed metal badges, selecting favorite ramen shops via NHK WORLD-JAPAN programs, a stamp rally showcasing traditional Japanese arts, viewing programs on monitors, and Japanese language learning guidance, including distribution of the textbook 'Let's Learn Japanese' for participants completing surveys.
This participation reflected NHK WORLD-JAPAN’s role as a media bridge connecting Thai people with Japan through accessible, practical information useful before and during travel.
: ESG-Linked Mutual Fund Activities Mr. Wana Poolpol, CEO of UOB Asset Management (Thailand) Co., Ltd., Ms. Chanmat Sasananant, Senior Executive Vice President of Finance and Accounting at PTT Exploration and Production Public Company Limited (PTT EP), and Ms. Wanida Boonpirak, Senior Executive Vice President of Finance and Accounting at Thai Oil Public Company Limited, jointly launched The 1st Mutual Fund x ESG Activities Campaign linking investment management with concrete environmental, social, and governance (ESG) initiatives.
This project is a key collaboration among UOB Asset Management (Thailand), PTT EP, and Thai Oil to promote sustainable investment. A portion of management fees, without affecting investor returns, will support the Tree for Our Home project by the Population and Community Development Association (PDA), enhancing green spaces, mitigating climate impact, and promoting environmental care in Thailand.
PTT EP and Thai Oil focus on sustainable investment, emphasizing both financial returns and ESG principles as key mechanisms to create value for all stakeholders. This cooperation aligns with both companies’ policies to promote capital market development emphasizing ESG alongside appropriate returns and sustainable economic growth.
UOB Asset Management, a regional fund management group and signatory to the UN Principles for Responsible Investment since 2020, continuously applies sustainable investment concepts, believing integrating ESG into investment processes enhances efficiency, reduces risks, and creates long-term returns for investors while supporting sustainable social and environmental development.
: Exclusive Privileges Mr. Thakorn Piyapan, CEO of ttb, and Ms. Nattawan Apiratnapimolchai, Head of Strategy and Retail Sales at ttb, launched 'ttb privilege: The Joy You Touch,' a program offering six-tiered exclusive benefits—Basic, Bronze, Silver, Gold, Platinum, and Diamond—covering all customer groups including employees receiving salaries via ttb, home and car loan customers, and wealth clients using the ttb touch app with around 6 million users.
Additionally, personalized missions allow customers to earn WOW points redeemable as cash equivalents, rewards, or status upgrades. Higher tiers provide greater benefits, addressing financial and lifestyle needs to help ttb customers enjoy their finances happily and improve their financial lives holistically.