Ms. Panita Shinawatra, Deputy Director and Acting Director of the Office of Small and Medium Enterprises Promotion (OSMEP), said the 2024 ASEAN SME Policy Index report is not just a regional benchmark comparison.
For Thailand, this report serves as a practical policy tool directly supporting the country’s SME development across various aspects, including finance, innovation, market access, digital transition skills, sustainability, and inclusive entrepreneurship.
The results from the 2024 ASEAN SME Policy Index clearly demonstrate three key benefits for Thailand. First, the report provides a comprehensive, evidence-based assessment of Thailand’s SME development policy framework across eight main dimensions.
This allows identification of Thailand’s strengths as well as areas needing special attention, particularly in accessing financing and expanding markets internationally.
Second, the 2024 ASEAN SME Policy Index supports coordinated policy formulation among related agencies in Thailand by employing a shared analytical framework across multiple policy areas. This indicator facilitates effective inter-agency collaboration, promoting cross-sector cooperation and overall policy coherence.
Third, the report sets future-oriented policy directions aligned with Thailand’s SME development priorities, including digital transformation, green SME development, innovation, entrepreneurial skills enhancement, and inclusive entrepreneurship. It also aligns with the ASEAN MSME Strategic Action Plan 2026-2030.
Additionally, the OECD has examined two specific dimensions: Dimension 2 on environmental policies related to SMEs, where Thailand still faces challenges in driving unified green SME measures and integrating environmental goals into SME promotion efforts.
This includes raising awareness among entrepreneurs and improving their access to green tools and financing more broadly. Dimension 3 focuses on access to financing, noting that SME credit access remains limited and has not fully recovered compared to pre-COVID levels.
Meanwhile, the rising importance of ESG finance means Thai SMEs must upgrade their ESG readiness and reporting capabilities to enhance opportunities for financing, participation in global value chains, and sustainable competitiveness in international markets.
Enhancing ttb smart shop
TTB reinforces its role as a partner who understands Thai entrepreneurs by upgrading the ttb smart shop app to meet the needs of digital-era SMEs. It offers five key features that enhance payment convenience, sales management, and overall store operations efficiently—all within a single app, supported by the intelligent assistant PangPang, the smart blue dragon ready to support business owners. Korea Fair
Big C, in collaboration with the Embassy of the Republic of Korea in Thailand, has curated over 300 quality imported products from Korea into a single event. The fair features discounts up to 50% at more than 11 booths, along with a wide range of lifestyle and innovative Korean products, allowing customers to shop extensively from 21 January to 4 February 2026 at 10 participating Big C Supercenter branches: Rama IV, Ekkamai, Saphan Khwai, Ratchada, Ladprao 2, On Nut, Pattaya 1, Pattaya 3, Chiang Mai 2, and Hang Dong 1, plus online via the Big C PLUS app. The event was honored by the presence of His Excellency Park Yong-min, Ambassador of the Republic of Korea to Thailand. Ms. Thapanee Techajaroenvikul, Vice Chairman of Big C Supercenter Public Company Limited, a retail arm of BJC Group, along with executives and partners, warmly welcomed him.