Ms. Wiyada Buranapakon, Senior Assistant Managing Director of Marketing at C.R.C. Sport Company Limited under Central Retail Group, said that in 2026, Supersports continues to reinforce its position as the number one performance sports retailer under the concept Move You, Move Sports.
One key highlight is upgrading Supersports stores to Model 3.0 to provide an elevated shopping experience that caters to all sports lifestyles and offers comprehensive access to every sport, starting the year with a refreshed look at the Supersports branch in Central Pinklao.
They have positioned this store as the largest sports landmark in Bangkok's western area, fully stocked with world-class sports brands. Supersports aims to be more than a store—it serves as an inspirational space and central hub for health enthusiasts, delivering a premium, comprehensive experience without the need to travel downtown.
In this renovation, Supersports has gathered sports equipment covering all categories, featuring highlighted zones that meet the needs of athletes and health lovers at every level, including:
Racket Zone, a kingdom for tennis and badminton fans, offering the most complete collection of top global brands such as Head, Yonex, Wilson, Babolat, and Victor, catering from professional athletes to amateurs, along with professional stringing services by experts maintaining international standards.
Golf Zone, a new destination for golf lovers, featuring a full range of golf products and equipment from leading brands like TaylorMade, Callaway, Titleist, Mizuno, and PING all in one place, including the latest golf clubs, apparel, and premium accessories to help players enhance their performance perfectly.
Running Zone, the largest collection of running shoes and gear in the Thonburi area, equipped with 3D Scan technology from SAFESIZE to analyze foot shape and find the perfect shoe, supported by close guidance from sports advisors.
Football Zone offers everything in one place—from new football shoe collections, club jerseys from Thai League and international teams, to personalization services including name and number printing.
Kids Zone is a special area for young athletes, featuring a diverse selection of sports and lifestyle products.
Additionally, there is a grand reopening promotion running from 23 Jan 2026 to 22 Feb 2026 to celebrate the launch of the new Supersports store. Everyone is invited to experience world-class sports offerings today at Supersports, 3rd floor, Central Pinklao.
Elevating NDC 3.0 The Thailand Climate Business Network (ThaiCBN), in collaboration with the Department of Climate Change and Environment, has upgraded its network operations by providing consultation and knowledge exchange, fostering cooperation among environmental networks in Thailand.
This initiative enhances the competitiveness of the business sector to create opportunities in a low-carbon economy and sustainably improve the country's competitive edge. It supports climate change efforts aligned with the nation’s new target framework (NDC 3.0) aiming for Net Zero by 2050.
Grand Prize Presentation KingBridge Tower, the highest-grade A office building with a Chao Phraya River view in Rama 3 under the mixed-use Community of Kindness project by Sahapat Group, collaborated with the Royal Patronage-backed Photographic Society of Thailand to hold the award ceremony for the KingBridge Tower, Rama III – The Inspiring Workplace Experience photography contest at KBT Hall, attracting strong participation from professional and amateur photographers nationwide.