A few decades ago, the name “Bangna-Trad” was mainly known as an industrial road, a passage to Chonburi, or a zone of warehouses and logistics. Today, the image of this area has changed completely.
Currently, Bangna-Trad is gradually becoming a new hub for wealthy people on Bangkok’s eastern side. The area is filled with large houses, luxury villa projects, golf courses, international schools, and premium communities that attract business people, executives, and affluent families to move out of the city center to establish their “base of life” in a neighborhood offering space, privacy, and easy city connectivity.
Today, this road is not just a residential location but is transforming into a lifestyle zone for the upper class, where everything is designed to be larger, quieter, and more exclusive—from homes worth tens of millions to those in the hundreds of millions.
As Bangna-Trad is being elevated from a “suburban” area to a “wealthy district,” the major landowner family, the Jiaravanonts, owners of the mega-project “The Forestias” valued at over 125 billion baht through MQDC under CP Group, along with Concordian International School and several important land banks, are making another strategic move.
This time, the third-generation heirs are venturing into a “new territory” in the real estate market through a project that does not directly sell homes or land but offers a “community” and “lifestyle” under the name Eden Country Club—a new private members’ club designed to be more than the country or sports clubs familiar to the market.
The project is led by “Thanya - Thanyatip Jiaravanont,” CEO of Eden Estate Corporation Limited, daughter of “Supakit and Marisa Jiaravanont” and granddaughter of “Dhanin Jiaravanont,” the CP Group tycoon.
Thanya is not new to real estate. She has experience co-developing the luxury condominium project The Strand Thonglor and owns Eden Ekkamai, a low-density condominium with only 17 units, all with private elevators, starting at about 70 million baht. This reflects a development philosophy focused on “difference” and long-term value creation rather than volume competition.
The concept of Eden Country Club began from her personal experience growing up in Hong Kong, a city where club culture is embedded in daily life. Families can spend the entire day in one place—exercising, socializing, doing activities with children, or relaxing—without moving to different locations.
From her perspective, although Thailand now has good malls and many high-quality residential projects, it still lacks “private spaces” that can accommodate daily life comprehensively in one place with a truly authentic members’ club atmosphere.
That became the challenge for Eden Country Club: to create a Private Members’ Club that is not a traditional country club, not a sports club, nor an exclusive social club, but a fusion of luxury hospitality, sport, wellness, leisure, and community into a single experience, with limited members to maintain quality and privacy over the long term.
Physically, the project is located on about 24 rai (9.4 acres) of land in Bangna-Trad Soi 66, with two access points from Bangna-Trad Road and the new Kanchanaphisek Outer Ring Road. It is near a golf course, Mega Bangna shopping center, and Concordian International School (owned by the Jiaravanont family), all landmarks of the area.
The total investment is about 2.4 billion baht, with a payback period planned not to exceed seven years. The target is a minimum of about 1,500 members, with approximately 220 members expected in the first year.
The project includes six main buildings: Clubhouse, Sport Building, Tennis & Padel Complex, Wellness Building, and Banquet Hall, totaling over 42,000 square meters. Construction is scheduled to start in the second half of 2026, with full completion and opening expected in 2028.
The design team includes international firms such as SCDA Architects from Singapore, Tandem Architects, Landscape Tectonix, and Blink Design Group, aiming to create not just structures but “living spaces” that connect people, activities, and relationships.
The developers see Eden Country Club not merely as a real estate business but as part of the growth of the eastern city area, which is transitioning from an industrial zone to an upscale residential and lifestyle district. They believe this urban growth will generate strong long-term demand for members’ clubs.
Moreover, Eden’s move reflects a broader trend in Thailand’s real estate market where developers seek “new formats” beyond mass-market competition. As purchasing power tightens and competition intensifies, having a niche clientele and differentiated products may become a key survival strategy. Pricing also plays a clear role in filtering the target group.
Regarding pricing packages for Eden Country Club’s Private Members’ Club, the fees themselves clearly indicate this is not a club for the general public.
The highest package, “Legacy,” offers 15-year membership priced at about 2.2 million baht per member. This package is not just for access rights but represents a long-term “lifestyle” designed as a family space, with continuous use across generations and extending privileges to multiple family members.
The “Chapter” package, a three-year membership, is priced at around 800,000 baht, serving as the entry point into Eden’s private club ecosystem for those wishing to experience it before committing longer term.
At first glance, membership fees in the millions may seem steep for most people, but for this clientele, it is the price paid for “quality space,” a carefully selected community, and an experience not shared with the masses. Thus, Eden Country Club competes not on member numbers but on who earns the right to be “part of the club.”
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