Ms. Julada Meejul, Director of the Thailand Professional Qualification Institute (TPQI), said TPQI, in collaboration with King Mongkut's University of Technology North Bangkok (KMUTNB) through its Office of Technology Development for Industry, launched a project to promote workforce competency certification at workplaces for the fiscal year 2026. The opening ceremony was chaired by Assistant Professor Worawit Chaturapanich, KMUTNB's Vice President for Administration, alongside other dignitaries.
Additionally, there was a special lecture titled "Professional Qualification System: A Mechanism to Elevate the Workforce through Real Work Experience" by Assistant Professor Dr. Duangkamol Phonak, Advisor to the Director of the Office of Technology Development for Industry at KMUTNB. She emphasized advancing Thailand’s workforce development in line with occupational standards and actual industrial demands via workplace trainers.
The project is designed under the concepts of Demand–Driven, Competency–Based, and Workplace–Based approaches, using workplaces as primary venues for learning, training, and competency evaluation. It aims to enable enterprises to systematically conduct training, assess competencies, and report workforce certification results aligned with national occupational standards and the professional qualification framework. A core element of the project is developing the potential
of trainers and supervisors within enterprises to play a role beyond on-the-job instructors — becoming designers of competency-based learning that links occupational standards to real work contexts. This approach ensures the workforce acquires skills that meet market demands, effectively raising labor quality in tangible ways.
The project encompasses activities from occupational standard analysis, trainer curriculum development, training and competency assessment, to supporting enterprises in managing internal workforce certification. The goal is to engage at least 10 enterprises, develop no fewer than 80 trainers and supervisors, and promote competency certification for at least 800 workers.
The event also featured an overview of the project, a special lecture on the role of the professional qualification system in elevating workforce skills through real work, the launch of an enterprise network, and a special panel discussion titled "Workplace Trainers: A New Mechanism for Developing Thailand’s Workforce." This reflected perspectives from policymakers, educators, professional associations, and enterprises, along with real case studies from organizations implementing the system.
This project serves as a key mechanism linking national workforce development policies to practical workplace implementation, establishing a competency development system that is standardized, transparent, verifiable, and scalable nationwide. Ultimately, it aims to sustainably enhance the competitiveness of Thailand’s industrial sector in the long term.
Infiltrating Siam Square Megachef, a premium seasoning brand well-established in Thai kitchens and with global exports, announced a major market expansion in 2026. It created a sensational culinary event at Siam Square Block K, featuring a series of bold, youth-oriented activities under the theme Brave n Meet Eat.
The event also officially introduced 4EVE, a leading T-POP girl group in Thailand’s current music scene, as brand ambassadors. This move aims to expand Megachef’s market reach to Gen Z and quality-conscious young consumers, showcasing the brand’s product craftsmanship alongside renowned Thai chefs.
The ceremony was honored by the presence of Mr. Pas Nithipitikan, Megachef brand executive, who emphasized the company’s commitment to encouraging young people to dare to choose, try, and creatively craft their own delicious dishes using Megachef’s quality products. He also discussed the campaign featuring the seven brand ambassadors.
Supporting Education The Krungsri Foundation, represented by Mr. Poonsit Wongthawatchai, Assistant Secretary, donated 500,000 baht to Dr. Kraiyas Phatarawat, Manager of the Equitable Education Fund (EEF), to support scholarships for out-of-school children and youth through the Mobile School project. This flexible education model aims to address and create opportunities for children and youth who have dropped out to reengage in learning according to their individual potential and circumstances.
This support reinforces the Krungsri Foundation’s commitment to promoting education and sustainable youth development, aligning with Sustainable Development Goals (SDGs) at both national and international levels to build a strong foundation for Thai society’s future.