Ms. Suma Wongphan, Assistant Managing Director of Iconsiam Company Limited, stated that Iconsiam has reinforced its status as a Global Experiential Destination by joining forces with government and private partners including the Ministry of Culture, the Tourism Authority of Thailand, Kasikorn Bank, CP Extra, Makro-Lotus, Alipay+, and Tiger Balm.
This event aims to reinforce Iconsiam's image as a global experiential destination that sustainably captivates tourists, collaborating with both public and private partners to elevate the Chinese New Year festival experience to a higher level under the concept of a prosperous Chinese New Year celebration.
With the power of the auspicious horse at Iconsiam, this year marks a proud moment as we strengthen the enduring relationship between Thailand and the People's Republic of China through a grand auspicious phenomenon that perfectly blends sacred faith with contemporary art and advanced technology.
At the same time, we have transformed the riverside area of the Chao Phraya River into the largest auspicious landmark to attract tourists worldwide to experience this precious culture, especially the highlight location called the Dragon Belly, the most auspicious spot on the most beautiful curve of the Chao Phraya River in Thailand, where the five auspicious manifestations of the God of War Guan Yu, consecrated by the 64th-generation true heir, are invited for Thai people to worship and seek blessings.
Visitors will also be amazed by the Interactive Blessing Pavilion that tells the story of the eight auspicious horse personalities and features appearances by famous Chinese actor Wang Zhuocheng and Thai T-Pop artist BUS because of you i shine, who help promote the event's soft power to the global audience.
Beyond the cultural richness and world-class performances, Iconsiam aims to bring joy and vibrancy through the grand red envelope campaign offering over 8,300 prizes, along with exclusive benefits for ONESIAM members, providing a complete auspicious experience in dining, travel, worship, and shopping at the Dragon Belly riverside.
We pay attention to every detail, from selecting auspicious menus from legendary restaurants in Fortune Flavours Street to showcasing exquisite Thai-Chinese contemporary sculptures created by Korakot Aromdee, a globally awarded Thai artist, delivering prosperity, happiness, and good fortune to all Thai and international families celebrating Chinese New Year at Iconsiam this Year of the Horse.
New Experiences Oishi Eaterium has been upgraded to enhance the Japanese dining experience to be more modern and in tune with new consumer lifestyles by developing and officially launching the new concept restaurant OISHI EATERIUM: ALL YOU CAN EAT ZAKAYA at Samyan Mitrtown shopping center (4th floor). The concept combines the variety and premium quality of EATERIUM with the ambiance and culture of eating, drinking, and sharing in an IZAKAYA style, delivering a new experience that meets taste, service, and atmosphere all in one place.
EGCO Thai Forest Conservation EGCO Group, a power generation company, and the Thai Rak Pa Foundation, a charitable organization established and supported by EGCO Group, together with Doi Inthanon National Park, invite high school or equivalent students nationwide to join the 62nd EGCO Thai Forest Conservation Youth Camp under the theme Nature Decoded: Unlocking the Secrets of Doi Inthanon's Headwaters.
The camp will take place from 21 to 27 March 2026 at Doi Inthanon National Park, Chiang Mai Province, aiming to cultivate environmental awareness and promote sustainable living in harmony with nature. Interested green-minded youth can apply by submitting essays or short videos to join the camp from now until 23 February 2026, with applications available athttps://forms.gle/U3EmCuCSwPe1viGw5