Working nonstop, working so much that fans joked, it can be said that at the start of the year, Lisa—Lalisa Manobal, , or Lisa from Blackpink, has been creating a phenomenon relentlessly, not only as a K-pop artist but also in a new role that clearly reflects cultural and economic influence.
From her international acting debut in The White Lotus Season 3, which fully introduced her to the Western entertainment industry, to her latest role as the Amazing Thailand Ambassador appointed by the Tourism Authority of Thailand (TAT) to represent the country's image globally,
since 2024, her decision to establish an independent self-management company named LLOUD Co., in partnership with RCA Records marked a significant turning point. It allowed LISA to break free from the K-pop idol framework and elevate her status to a full-fledged Global Brand Powerhouse. Moreover, founding LLOUD Co. gave her ownership rights over her work, enabling her to negotiate global deals as the "IP owner" and selectively collaborate with brands aligned with her identity and long-term strategy.
Lisa has created her own business ecosystem generating a total value of several billion U.S. dollars, spanning high fashion, technology, lifestyle, culture, and even national soft power. These elements are systematically integrated and mutually reinforcing. Importantly, this has built a strong branding presence for her, establishing her as one of the most influential global figures of this era.
"Lisa has become the answer that combines identity, credibility, and global influence in one person. That’s why we see brands and even large organizations eager to collaborate with Lisa to elevate their image and expand brand awareness by connecting with new target audiences through her."
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