Ms. Panrat Maneerattanaporn, Sales and Business Development Director of Landy Home (Thailand) Co., Ltd., said that the overall industry outlook estimates the nationwide home construction market at 200 billion baht annually, with continuous growth expected. This is especially true in provincial cities and economic zones where demand for high-quality homes is increasing, driven by new-generation families, investors, and local entrepreneurs.
Over more than 40 years in the home construction business, Landy Home has continuously grown, delivering over 8,000 completed homes nationwide. This reflects customer trust across all market segments. The company specializes in home construction across all segments, from homes priced between 3–8 million baht under the Trendy Home brand, 8–20 million baht under the Landy Home brand, to premium homes priced over 20 million baht under the Landy Grand brand.
Under the vision “Always Ahead,” leading in all aspects, and guided by the management philosophy of “3 Smile” (customer smile, craftsman smile, and employee smile), Landy Home places importance on customer satisfaction in every dimension of its business alongside financial stability, supported by a registered capital of 200 million baht—the highest in the home construction industry. The company is trusted by customers, reflected in high reviews and satisfaction, driving continuous business growth.
Additionally, Landy Home aims to elevate the home construction business to stand apart from general contractors and typical home builders by implementing corporate-level management systems and construction standards, alongside developing residential innovations such as the CAPPLUS system for PM 2.5 dust-free homes and CP Design for cockroach-free homes.
The company continuously advances construction technology and processes—from engineering design, systematic construction planning, quality control at every step, to home delivery that prioritizes residents’ long-term quality of life. This ensures customers receive homes that are high quality, durable, safe, and uniformly meet standards nationwide.
New Dealer Business Model with Clear Roles and Uniform National Standards
Landy Home’s dealer business model is designed similarly to large industries, selecting partners in each province who are business owners or local entrepreneurs skilled in local marketing and sales, and who recognize growth potential in their provincial home construction markets. Dealers focus primarily on marketing and sales, while Landy Home acts as the brand center, handling marketing strategy, system consulting, and construction.
A key feature of this new dealer business model is that Landy Home assumes full responsibility for all construction under uniform standards across all branches—from structural systems, quality control, and project management to home delivery and after-sales service—ensuring customers receive consistent quality and experience nationwide, and that every home delivered strictly meets Landy Home’s set standards.
"Landy Home aims to develop a business model with consistent nationwide standards to instill confidence in customers and partners. The Chonburi branch exemplifies the integration of national brand strength with local entrepreneurs who have expertise in design, marketing, and deep understanding of local customers. We are confident this collaboration will develop the new business model and sustainably expand market potential in the Eastern region," said a company representative.
Combining Landy Home’s construction standards, project management system, and innovations with the local partners’ potential is the core of the new dealer model, which aims to elevate the home construction business to consistent quality regardless of province.
For the Chonburi branch, the first dealer in the Eastern region, Landy Home strategically selected M Building Co., Ltd., a leading design and interior decoration firm in Chonburi with expertise in comprehensive architecture and interior design, and a long-standing major player in the regional market.
The Eastern region is one of the country's main economic areas, with a home construction market valued at over 25 billion baht annually. This growth is driven by industrial expansion, investment, and demand for quality housing in key provinces such as Chonburi, Rayong, and Chachoengsao.
Mr. Komet Nawaprommongkol, Managing Director of M Building Co., Ltd., said, "We see Landy Home as a home construction center with clear construction systems and quality control. Our company has strong design, marketing capabilities, and expertise in Chonburi’s real estate business. We are confident in jointly developing this new business model to tap potential markets and achieve sustainable growth alongside Landy Home."
The synergy between the local partner’s marketing and design expertise and Landy Home’s construction standards and project management enhances competitiveness in the Eastern home construction market and serves as a prototype for expanding the dealer network to other potential provinces nationwide in the future.
Plan to Expand to 17 Branches in 5 Years Covering Key Regions
Landy Home’s long-term plan targets expanding its dealer network to 17 branches within five years to cover potential areas nationwide, focusing on the Central, Eastern, Western, and Northeastern regions, which have high growth potential in the home construction market.
Support Provided for Dealer Operations
Under Landy Home’s business model, partners receive support in various areas to ensure systematic and efficient operations, including:
The right to own a Landy Home provincial home construction center located in a high-potential area, under a national brand offering more than 300 ready-made house plans covering every market segment—the largest in the home construction industry. A team of experts provides close consultation.
Support in sales management, in-depth customer consulting, and professional showroom management. Back-end management systems throughout the contract duration reduce organizational burdens and increase operational efficiency. Advantages in customer acquisition come from Landy Home’s reputation, credibility, and exclusive construction innovations, facilitating easier sales closures and higher success rates.
This business model is designed so entrepreneurs can start a home construction business without prior construction experience or direct responsibility for construction control risks—key to business growth. Construction processes, quality control, and project management are all the responsibility of Landy Home to ensure uniform standards across all provinces.