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Marketing Roundup: Simplus Emphasizes Thailand as Key Market and Brand Origin

Marketing & trends19 Feb 2026 18:00 GMT+7

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Marketing Roundup: Simplus Emphasizes Thailand as Key Market and Brand Origin

Simplus stated that Thailand is a key market for the brand, committed to delivering innovative products alongside meaningful brand experiences aligned with the lifestyle of the younger generation. Additionally, Thailand is the birthplace of Simplus and the starting point of the brand's journey.

At the Simplus x PP KRIT Brand Event, lifestyle experiences were directly presented to the younger generation by transforming the space into immersive zones that allowed attendees to closely try the products.

The activity zones were designed to reflect modern living—highlighting speed, convenience, and contemporary design suited for today's homes—with exclusive promotions at the event to create excitement and encourage active participation.


A key highlight was the appearance of brand ambassador PP Krit on stage, meeting fans up close and creating an energetic, memorable atmosphere that reinforced the brand's connection with the younger generation.

Simplus added that this event reflects their dedication to creating meaningful brand experiences while continuously innovating and designing products to strengthen the brand both in Thailand and internationally.


: New Products Ms. Pornpimon Trongtiangtham, Assistant Managing Director of Bangkok Bank Public Company Limited, said that consumers currently face economic uncertainties and a global low-interest environment, making careful and efficient financial planning essential.

Bangkok Bank is committed to helping customers manage their financial futures effectively in terms of both protection and savings. Therefore, it collaborated with AIA Thailand to develop a new life insurance product, Be Together Save+ Bonus, offering a simple, easy-to-understand option for saving while protecting life under the concept of saving for a secure future plus opportunities to receive dividends and bonuses before the policy matures.

The plan requires only 8 years of premium payments with 20 years of coverage, providing clear benefits through periodic cash returns during the policy term. Customers also have the chance to earn additional returns as dividends from investments. This low-risk financial tool is easy to apply for, requiring no medical examination, only a brief health questionnaire. Additionally, customers can choose to add extra coverage options such as medical expenses, critical illness, income compensation, premium waiver, and accident protection.

Premiums qualify for personal income tax deductions under Revenue Department guidelines. This product is sold exclusively through Bangkok Bank channels and represents a modern life insurance plan that offers customers peace of mind, continuing the bank's role as a trusted financial partner in all aspects.

: Spreading Goodness Together Supalai Public Company Limited continues to drive social activities under the concept "Supalai Creates Goodness," partnering with private sector company TOA Paint (Thailand) Public Company Limited to support the BAS CAMP OF GEN 7 volunteer activity organized by the Faculty of Social Business Administration at Srinakharinwirot University for the third consecutive year. The initiative aims to improve the environment and elevate learning spaces for children and youth in remote school areas. The event took place at Ban Nong Chok School (Jitti-Boonsri School) in Nong Pan Chan Subdistrict, Ban Kha District, Ratchaburi Province, which currently serves over 70 students.