Ms. Apiradee Taweelap, Assistant Managing Director of Business & Merchandise Center at Home Product Center Public Company Limited (HomePro), said that for HomePro, being the number one trusted home platform is not just about having a complete product range, but about ensuring customers can trust that every home-related process is truly connected and fully covered.
From selection and delivery to installation and after-sales care, the HomePro app has been developed as a central hub for an Omni-Channel experience, linking products, services, and standards both offline and online in a seamless journey, so managing home matters is no longer complicated.
The HomePro app is designed to meet customer needs seamlessly through four main pillars that make managing home matters easier, more complete, and valuable at every step.
Convenience: Customers can shop 24 hours a day via the app and website, with flexible delivery options tailored to their lifestyle. This includes urgent express delivery within one hour, same-day delivery with installation, or scheduling delivery and installation at a convenient time, so home matters no longer have to wait for a free day.
Completeness: Offering over 100,000 home products and services, covering quality HomePro items and leading stores on HomePro Mall, enabling customers to browse, compare, and decide all in one place.
Reliability: Reinforcing confidence with expert technician services and HomePro's network of over 100 branches nationwide, ensuring customers feel secure at every step—from purchase and use to after-sales service.
Value: Bringing together exclusive privileges and unbeatable benefits found nowhere else in one place, including express delivery or same-day delivery with installation, free coupons, promotions, special deals, 0% installments, trade-in programs for a greener world, and app-only benefits.
Ms. Apiradee added that a key feature of this HomePro app makeover is leveraging technology to reduce consumer hassle from search to decision-making. Features include image search combined with the development of a Customer Data Platform (CDP) to analyze behavior and offer personalized products, services, and benefits, helping customers shop smarter and more efficiently.
Additionally, the app enhances value in every home purchase by offering a benefits zone with campaigns, coupons, and deals usable online and at stores, time-limited promotions, and partnerships with banks.
For example, HomePro Visa offers a 3% discount, installment payment options, delivery and installation benefits, and trade-in promotions for a greener world with discounts on participating items, making every home expense more worthwhile under HomePro's professional service standards.
Ms. Apiradee further highlighted that another feature expanding the shopping experience is HomePro Mall, a zone gathering leading stores beyond home products, providing consumers with diverse brand choices within the HomePro app. Examples include Chic Republic, Solomon Mattress, Fascino, Anker, Adidas, Deli, B-Quik, Monowheel, and many more.
HomePro Mall also serves as an opportunity channel for brand owners and entrepreneurs to expand online sales channels and grow sustainably with HomePro's ecosystem.
Moreover, brokerage remains an attractive profession. HomePro Affiliate offers the general public a chance to become online sellers, earning additional income by selling products through their social media, with commissions up to 10%. The strategy emphasizes differentiation by focusing on House Brand products that continuously introduce innovations.
"The HomePro app is not just a shopping channel for home products but the number one choice that connects and assures every home-related step, providing customers with a complete, seamless, and confident experience according to our commitment to be the home partner, We Make a Better Living, truly for Thai people," she said.