Siam Piwat leads NEXTOPIA at Siam Paragon to transform the retail industry by creating the world's first Co-Creation Retail for Sustainable Lifestyle model, achieving two global standards: the EDGE (Excellence in Design for Greater Efficiencies) Advanced level and the Fitwel high-level 2-star certification. This marks Thailand's first recognition for both green building and design focused on health and quality of life for people.
Furthermore, NEXTOPIA is the first prototype space to use 100% clean energy starting in 2026 and plans to expand this across all shopping centers by 2030, while advancing toward the goal of net-zero greenhouse gas emissions (Scope 1 and 2) by 2050.
These certifications reinforce Siam Piwat's role as a global destination developer and a game changer pioneering prototypes and platforms that connect businesses, people, communities, and the planet.
NEXTOPIA was developed through the combined strength and capabilities of Siam Piwat group and 50 leading global ecosystem partners, including innovators, allies, suppliers, and 30 Friends of NEXTOPIA communities. Created under a Revolutionary Concept, it serves as a platform for Co-creating Communities for a Better World, presenting a lifestyle for a better tomorrow. Health principles were integrated at every step, starting with infrastructure design and construction that pays close attention to detail, incorporating the latest innovations friendly to users’ quality of life.
Building NEXTOPIA, the prototype city of the future, reflects the Siam Piwat Way philosophy—a mission embedded systematically throughout all business processes as a platform of opportunity and a space for sustainable shared growth.
Alternative Content Leader Major Cineplex Group reinforces its leadership in the cinema business by continuously expanding its content line into Alternative Content platforms to meet the lifestyle needs of digital-era consumers. Recently, it launched a virtual reality (VR) 360° concert experience that elevates entertainment beyond traditional film viewing, using VR 360° technology and Spatial Audio systems to deliver realistic visuals and sound as if the audience is physically inside the concert hall.
This phenomenon debuted with VR concerts from two global K-POP artists: ATEEZ VR CONCERT: LIGHT THE WAY and TWS VR CONCERT: RUSH ROAD. Audiences can fully immerse themselves using VR headsets, experiencing highly realistic visuals and sound through VR 360° technology and surround sound via Spatial Audio, creating an impressive connection between artists and fans within the VR concert environment. This represents a significant step in bringing world-class entertainment content to invigorate the Thai cinema market.
House Prize Winner An office worker was thrilled to win a house as a prize at a company party, a moment that recently gained attention on social media. Employees of Pruksa Holding Public Company Limited, commonly known as Pruksa, recently held their annual internal company party. Prizes awarded included cash prizes up to hundreds of thousands of baht and the grand prize—a ready-to-move-in house from the Pruksa Rangsit – Thanyaburi 2 project valued at over 1.55 million baht—given by raffle without any obligations to the employee.
Piyaporn Jamnuch, AR Accounting Manager at Pruksa Holding Public Company Limited and the lucky winner, expressed her joy, saying it was the best news of her year to receive the company’s grand prize of a house. She appreciated the company’s care throughout her 24 years with Pruksa, describing it as a dream company where every day feels like growing together in a supportive work atmosphere—like a second home with colleagues, supervisors, and executives who care like family. She feels love and attachment to Pruksa for the long time she has worked there and is grateful for the company’s ongoing attention and care.