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Marketing Spotlight: PalFish Thailand Reinforces Leadership as Top English Learning App, Propelling Thai Children onto the Global Stage

Marketing & trends02 Mar 2026 16:00 GMT+7

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Marketing Spotlight: PalFish Thailand Reinforces Leadership as Top English Learning App, Propelling Thai Children onto the Global Stage

On 21 Feb 2026, PalFish Thailand, the most highly recommended online English learning app among parents nationwide with over 40,000 member families, held its grand annual event PalFish Rising Brand Star 2026 final round alongside the PalFish Graduation 2026 certificate ceremony at Samyan Mitrtown Hall.

This event reflects PalFish’s stance as more than just an English learning platform—it is a space creating opportunities for Thai children to develop holistically. Under the core concept “PalFish Kids: Proficient in English, Boldly Seizing Every Opportunity,” youth aged 3–12 nationwide showcased creative and confident English communication skills, competing for prizes totaling more than 300,000 baht and the chance to become Brand Friends, representing the new generation of Thai children for PalFish Thailand.

The competition was divided into two age categories: 3–7 years and 8–12 years, focusing on three key development areas: 1. Confidence in public communication, 2. Natural English language use, and 3. Character development, including identity and creativity.

Additionally, the PalFish Rising Brand Star 2026 contest provided a platform for youth nationwide aged 3–12 to demonstrate creative and confident English communication, competing for over 300,000 baht in prizes and the opportunity to become Brand Friends, representing PalFish Thailand’s new generation of Thai children.

The competition winners in the 3–7 years category are: Champion: Chotika Yodpanich (Miwa); 1st Runner-up: Ananya Atipornpanich (Anya); 2nd Runner-up: Tharan Liaowarin (Teppan); Special Talent Awards: Marisa Jaiwang (Risa) and Nalinya Wiriyaprasit (Noey).

In the 8–12 years category, the winners are: Champion: Phasakorn Chaleepiarm (Phum); 1st Runner-up: Emily Sunita Wee (Emily); 2nd Runner-up: Rada Regen Wolf (Reggie); Special Talent Awards: Phut Phongwattanasuk (Phut) and Nararat Jiratitikarnpong (Dee Jai).


PalFish believes excellence is not one-dimensional; every child has unique potential. They promote core values reflecting the modern child’s identity: Creative – innovative thinking and bold expression; Smart – quick understanding and smart learning; Logical – systematic thinking and analysis; Strong – courage to face challenges. Regardless of whether children grow into doctors, pilots, programmers, YouTubers, or entrepreneurs, English proficiency and confidence are key gateways to all dreams.

The event also included a certificate awarding ceremony for children who completed courses, along with honors recognizing their commitment and significant progress. The atmosphere was filled with family pride witnessing their children’s growth in language skills, personality, and self-confidence.

A key highlight was the launch of new future-oriented learning programs: PalFish KET, an intensive course aligned with international standards preparing students for global exams; and PalFish AI Coding, which integrates coding education with English through logical thinking and problem-solving processes.


Simultaneously, PalFish Thailand emphasizes developing its AI Assistant, an intelligent technology designed to help children practice English 24/7, acting as a personal language tutor anytime. This extends learning beyond the classroom to continuous practice anywhere, combined with exercises covering Listening, Speaking, and Vocabulary. It also features an automatic progress assessment system summarizing strengths and areas for improvement to personalize learning plans suited to each child’s level and style.

With over 40,000 family users in Thailand, PalFish Thailand has proven that learning English can be enjoyable, high-quality, and yield tangible results. Today’s successes on stage mark the beginning of greater opportunities ahead. PalFish stands ready alongside every family to unlock English potential and nurture confident, critical-thinking Thai children poised to thrive gracefully on the global stage.


/ HomePro and Mega Home invite homeowners nationwide to join the first free appliance repair event of 2026 under the theme “Repair Before Replace.” This initiative encourages home care to extend product lifespan, reduce household expenses, and decrease electronic waste, contributing to sustainable environmental stewardship from 6–8 March 2026 at all HomePro and Mega Home branches and online.

Highlights include free labor for repairs on the first two items, 50% discount on labor for the third item, free tool repairs, and demonstrations of tool usage exclusive to Mega Home. A special air conditioner cleaning promotion is offered at 399 baht from 09:00 to 12:00. Additional daily flash sales and a recycling campaign allow customers to exchange PET plastic bottles (330 ml or larger) for 200 baht discount coupons and trade in old fans for discounts on new air conditioners. Eco-conscious and value-seeking customers should not miss this event.


/ Amway Thailand, a leading brand in meal replacement products, reinforces its commitment through the BodyKey Challenge campaign—a weight loss competition using the BodyKey program, running continuously for over 11 years with more than 100,000 participants. In 2026, Amway Thailand continues to encourage Thais to participate in the BodyKey ME Challenge 2026, an individual weight loss competition, inviting those wanting to focus on self-care to join the New Year weight loss effort.

The top 20 participants with the highest percentage of weight loss will receive numerous prizes, including an iPhone 17 Pro Max (512 GB) worth 56,900 baht or a Samsung Galaxy S26 Ultra (512 GB) worth 52,900 baht, among other awards totaling over 6 million baht. Interested individuals can register for the BodyKey ME Challenge 2026 from 2 March to 30 April 2026.