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Marketing Roundup: GENTLE MONSTER Unveils 2026 Circuit Collection

Marketing & trends03 Mar 2026 09:20 GMT+7

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Marketing Roundup: GENTLE MONSTER Unveils 2026 Circuit Collection

GENTLE MONSTER, the global eyewear and lifestyle brand from South Korea, has unveiled its latest collection, the 2026 Circuit Collection, which fuses the power of fashion, speed, and imagination through cutting-edge eyewear designs inspired by the structure of F1 racing cars.

This is combined with inspiration from Disney’s Mickey and Friends and the brand's unique design vision, launching alongside a dazzling pop-up event featuring a giant Disney Mickey Mouse next to the thrilling energy of an F1 car, creating an electrifying atmosphere as if the racetrack were brought to the city center.


The GENTLE MONSTER 2026 Circuit Collection marks a significant collaboration of three iconic brands joining forces to create an unexpected new universe, conveying the exhilarating power of F1 racing through the brand’s distinctive interpretation of racing car structures. It offers eight sporty eyewear designs inspired by the engineering elements of race cars, such as the front wing and air ducts, crafted as sleek lines on the frames to evoke a sense of speed.

The collection also features wrap-around structures that can complement both active and avant-garde fashion looks, effectively bridging sports and fashion worlds. Additionally, there are three special designs that blend the spirit of iconic Disney’s Mickey and Friends characters with the excitement of F1 engines racing on the track. Each design is made from special materials that are both strong and lightweight, akin to those used in premium race car bodies.


To celebrate the launch of the 2026 Circuit Collection—a phenomenal collaboration of three iconic brands—GENTLE MONSTER has created spectacular pop-up stores in Seoul and Shanghai, showcasing giant Mickey Mouse sculptures alongside futuristic F1 race cars.

The experience is further enhanced with a Disney’s Mickey Mouse-themed photo booth, creating a perfect fusion where the thrilling world of speed meets the vibrant realm of imagination, reflecting the collection’s design philosophy of bold experimentation, uniqueness, and breaking all conventional boundaries.


Major Award Achievements Muang Thai Life Assurance Public Company Limited reaffirms its organizational strength and leadership by winning three awards at the Future Trends Awards 2026. These include accolades for an outstanding organizational leader who plays a key role in shaping the future, and for excellence in organizational management with visionary leadership, reflecting its status as a forward-looking company excelling in vision, management, and human resource development, while driving trends and creating sustainable positive social and economic impact.


Advancing Energy Research Mr. Peeraphong Chailapho, Acting Senior Executive Vice President of Engineering, Development, and Maintenance at PTT Exploration and Production Public Company Limited (PTTEP), and Professor Dr. Wilel Phurivat, President of Chulalongkorn University, signed the 7th academic cooperation memorandum to promote personnel development and research in geology, engineering, science, and technology. This supports petroleum exploration and production missions and strengthens the country’s energy security. The ceremony took place at Chulalongkorn University, Bangkok.


LINE Thailand Awards 2025 Ms. Wilai Booncharoenchai, Strategy and Marketing Manager of Cafe Amazon; Ms. Pichaporn Wongsri, Corporate Communications Manager; and Mr. Ekachai Tangsengsiemsai, Strategy and Marketing Manager for Retail Oil at PTT Oil and Retail Business Public Company Limited (OR), represented the company to receive awards at the LINE Thailand Awards 2025. This event honors brands that creatively use LINE Solutions to achieve tangible business results. Held at the Napalai Grand Ballroom, Dusit Thani Hotel, Bangkok, OR proudly secured four major awards on this national digital stage.