Mr. Veerachat Lohsiri, Managing Director of NEP Property and Industry Public Company Limited (NEP), stated that the company's 2026 business and brand-building plan for WISE is driven by a vision to lead in packaging focused on quality, environment, and sustainability. This is achieved through developing comprehensive packaging solutions—from design and quality control to delivery—under international standards for over 60 years.
In 2026, the company is fully prepared to launch its first new brand, WISE Zipper Bags, which boasts strengths in world-class manufacturing standards, comprehensive distribution through both online and offline channels, and brand building to meet the needs of working adults and new-generation urban families in Thailand and abroad.
Mr. Veerachat said the company is committed to continuous development by leveraging its internationally certified manufacturing strengths to ensure consumer confidence in every use. Additionally, the WISE brand has researched insights from working adults and young families living and working in urban areas.
The market positioning for WISE Zipper Bags is “The Smart Choice for Everyday Living,” offering a brand option that simplifies life and aligns with consumer trends toward health consciousness.
- Design & Visibility: Modern design with transparent bags that allow easy viewing of contents, organized storage, and convenient use.
- Zipper Technology: High-quality zippers designed for easy opening and closing, secure locking, durability, and user convenience.
- Click Sound: A clicking sound when sealing the bag enhances confidence in a tight closure.
- Leak Proof: Prevents liquid leaks and food seepage, ensuring reliable storage.
- Freezer Model: Specially thickened (55 microns) design for durability and to help maintain food quality in the freezer.
- Microwave Safe: Made of quality materials safe for microwave heating, certified by SGS and produced under international manufacturing standards.
Mr. Veerachat said the company aims for steady, sustainable brand growth by expanding its customer base through product quality and consumer trust, building a strong brand foundation for the long term rather than focusing on short-term growth.
Therefore, the marketing strategy for the WISE brand, with WISE Zipper Bags as the flagship product this year, focuses on elevating it to a premium brand and a smart choice for daily life. Emphasis is placed on product quality and value rather than price competition, alongside building brand awareness through real household usage to foster long-term trust and repeat purchases.
Brand communication targets new-generation housewives and working adults, young urban families who prioritize health, quality of life, convenience, value, safety, sustainable living, and organized home lifestyles.
Distribution channels focus on leading supermarkets nationwide such as all Foodland branches, Gourmet Market locations including Siam Paragon, Emporium, and EmQuartier, as well as all Index Living Mall branches. Online platforms like Shopee, Lazada, and Tiktok are also used to comprehensively reach younger consumers while maintaining brand standards to build consumer trust. The company is also exploring new opportunities in international markets that value quality and standards, leveraging its production strengths and global certifications.
"The health care trend continues to grow as consumers increasingly prioritize cleanliness, safety, and product quality in daily life. The WISE brand focuses on developing packaging products that meet standards, promote hygienic food storage, preserve freshness, and reduce contamination to meet the lifestyle needs of health-conscious modern families," Mr. Veerachat said.
He added that the company emphasizes business growth alongside social and environmental responsibility (Driving Sustainable Packaging for a Better Tomorrow). This includes expanding the customer base and increasing brand awareness broadly, focusing on growth driven by product quality and consumer trust to build a strong long-term brand foundation.
"We prioritize brand development alongside social responsibility, paying attention to production processes, resource use, and transparent communication. We support concepts of efficient product use and reducing food waste, reflecting the brand’s role in growing alongside society and the planet," he explained.
In the near future, the company plans to introduce world-class zipper bag innovations and technology to provide Thai consumers access to high-quality products at better prices than importing from abroad. The company is confident that the WISE Zipper Bags business and brand-building plan will be well received by working adults and new-generation urban families, driving business growth for the company.