Mr. Chaiwat Kowitjindachai, Chief Executive Officer of Bless Asset Group Public Company Limited (BLESS), said, "We proudly present the BLESSING HER project under the concept 'Good Things for Her, Passing on Confidence to the End,' in collaboration with Bella Ranee Campen, actress and CEO of the Masis brand, along with Khun Ploy Veena Mesakarnchai, Bella's personal manager and Co-Founder of Masis. We are supporting a budget of 1,000,000 baht to purchase innovative sanitary underwear products to be distributed to vulnerable women through a network of foundations and charitable organizations nationwide."
This project aligns with the Sustainable Development Goals (SDGs), especially SDG 3: Good Health and Well-being; SDG 5: Gender Equality; and SDG 10: Reduced Inequalities. It expands opportunities for vulnerable women nationwide to access quality hygiene products, reflecting a business approach that considers social dimensions alongside sustainable growth.
Mr. Chaiwat added, "We always believe that the beginning of success starts at home. A home is not just a building but a supportive community. The BLESSING HER project extends care from housing development to quality of life enhancement. True growth is not measured by the number of units built but by the number of opportunities to give back to society."
Ms. Nipa Apirattanarungreung, Chief Operating Officer, said, "This project reflects our philosophy of doing business while creating shared value with society. We aim to support our residents' ventures and produce tangible outcomes. The 1,000,000 baht budget will be channeled through networks of organizations working closely with vulnerable groups to ensure aid reaches women in genuine need and creates sustainable positive impact."
Bella Ranee Campen, CEO of Masis, said, "As a woman, I believe hygiene is the foundation of confidence. Masis was developed to help women live more confidently and comfortably. Partnering with BLESS on the BLESSING HER project allows us to extend opportunities and dignity to women who may not yet have access to quality products. Bella and Ploy are pleased and proud to be part of this act of giving."
In the initial support phase, the company will deliver products through charitable networks, including the Mirror Foundation and the Association for the Promotion of the Status of Women under the patronage of Her Royal Highness Princess Soamsawali, Krom Muen Suddhanarinatha, before expanding support to other partners nationwide to reach the full budget of 1,000,000 baht by 2026.
Weeraporn Prasopratsuks, from the Mirror Foundation, added, "The importance of sanitary products is often overlooked by society, even though women face this issue 7-12 days each month. Vulnerable women especially struggle to earn income to cover this basic necessity. Sanitary products accessible to all should not be ignored and must be equally available."
Usa Lertsrisantad, from the Association for the Promotion of the Status of Women under the patronage of Her Royal Highness Princess Soamsawali, Krom Muen Suddhanarinatha, said, "For women seeking shelter, safety and dignity are paramount. Receiving appropriate hygiene products not only supports physical health but also boosts morale and confidence to start anew."
The BLESSING HER project not only reflects the role of a property developer focused on creating quality homes but also reinforces BLESS and Masis’s commitment to growing alongside society while delivering confidence and dignity to Thai women, in true alignment with the project’s mission.
Original Price Red Bull, the energy drink brand under the TCP business group, advances its role as a daily life supporter for Thai people by launching the "Awaken the Spirit for Thais to Keep Going" campaign. To help consumers easily access the familiar taste, Red Bull Classic has been priced at 10 baht per bottle nationwide, maintaining its original flavor and quality with 1,000 milligrams of taurine and B vitamins to boost freshness and readiness for daily activities. This reflects the brand’s commitment to standing with Thai workers during times requiring extra physical and mental energy.
Welcoming Summer: Central Pattana Public Company Limited, Thailand’s leading sustainable real estate developer and operator of Central shopping centers nationwide, is investing 600 million baht to launch the major campaign Summer Fest 2026: Sound of Summer. The event will feature over 1,000 fun activities across the country, elevating the Thai summer into a full-fledged seasonal festival. With two main strategies — Creative Economy and Fandom Empowerment — the campaign aims to transform Thailand’s soft power and fandom energy into tangible economic drivers, reinforcing Thailand’s status as the third most fun country in the world and propelling it as a Global Summer Destination. Summer Fest 2026: Sound of Summer will run from 13 March to 10 May 2026 GMT+7.