The year 2025 was one in which Thailand's real estate market was pressured by high interest rates, slowing purchasing power, and stricter lending. Yet, the financial results of major property developers clearly reflected the "strength of big brands." ","tags":["real estate market","financial performance","Thailand"]},{
Data from the Stock Exchange of Thailand show that 15 registered real estate companies still generated combined revenues of 234.8 billion baht and total profits of 21.6 billion baht last year. ","tags":["Stock Exchange of Thailand","real estate companies","financial data"]},{
These figures highlight a key industry picture: despite a weak housing market, the "universe of major developers" still manages to sustain annual revenues exceeding 200 billion baht. ","tags":["real estate industry","major developers","market resilience"]},{
This is the portrait of the THAI PROPERTY DEVELOPER GALAXY 2025. ","tags":["real estate","industry overview","Thailand"]},{
Focusing on companies maintaining billion-baht profits amid fierce competition, many major property developers have managed to sustain strong profitability. ","tags":["profitability","real estate competition","major developers"]},{
These three companies are considered the "core" of the industry because over 80-90% of their revenues come directly from home and condo sales, unlike some companies that rely on other businesses to support their income. ","tags":["core companies","real estate sales","industry revenue"]},{
Several other companies also maintained billion-baht profits, such as: ","tags":["real estate profits","industry players"]},{
This group of companies has managed to maintain strong "profitability" amidst intense competition. ","tags":["profitability","competition","real estate"]},{
However, although many companies remain profitable, the overall market picture is not bright. On this matter, Surachet Kongcheep, Head of Research and Consultancy at Cushman & Wakefield Thailand, a real estate research and advisory firm, noted that 2025 was a year when property developers faced multiple pressures simultaneously. The clear result was that most companies’ net profits dropped by more than 20% compared to the previous year. ","tags":["market challenges","profit decline","real estate research"]},{
Only three companies had profit declines less than that threshold: ","tags":["profit stability","real estate companies"]},{
This reflects that competition in the housing market is fiercer than ever, while some companies faced severe challenges resulting in losses, such as: ","tags":["market competition","company losses"]},{
Meanwhile, some companies posted profits in only the tens of millions, such as LPN and Ananda, reflecting that the real estate market no longer favors everyone as it did in the past. ","tags":["LPN","Ananda","market challenges"]},{
Looking at the bigger picture, another key pressure on developers is the shrinking market for new project launches. Data from the 2025 housing market by the Real Estate Information Center (REIC) found that: ","tags":["new projects","market data","REIC"]},{
By property type: ","tags":["property types"]},{
Meanwhile, total outstanding supply remains high at 1.29 trillion baht and barely decreased from the previous year. Notably, townhouse inventory increased by 5%, reflecting ongoing supply pressures. This is why many companies have adjusted strategies to slow new project launches and accelerate the transfer of completed projects instead. ","tags":["inventory","supply pressure","real estate strategy"]},{
Now that selling large quantities is no longer the answer, the consulting firm Plus Property views that competition in this new era is no longer measured by the number of units launched but by quality competition. ","tags":["market competition","quality focus"]},{
There are four key directions shaping the market. ","tags":["market trends","real estate"]},{
1. Quality over Quantity: The market will focus on quality projects in prime locations rather than launching large numbers of units. ","tags":["quality over quantity","real estate trends"]},{
2. Financial Discipline: Companies that control costs and have recurring income streams, such as hotels, retail, or other services, will better withstand economic volatility. ","tags":["financial discipline","diversified income"]},{
3. Lifestyle Personalization: Designing projects for specific groups, such as: ","tags":["lifestyle personalization","target markets"]},{
4. Smart Tech as a Standard: Building management technology, security systems, and smart building features are shifting from “options” to the “new standard.” ","tags":["smart technology","building management"]},{
The real estate market is starting to recover in 2026. ","tags":["market recovery","real estate"]},{
Key factors shaping the market direction include: ","tags":["market factors"]},{
A limited economic growth causing consumers to make cautious home-buying decisions. ","tags":["economic growth","consumer behavior"]},{
Major developers continue to launch new projects. ","tags":["new projects","major developers"]},{
Just three major companies— ","tags":["major developers"]},{
AP (Thailand), ","tags":["AP (Thailand)"]},{
The key question for the market is no longer “who sells the most homes” but rather ","tags":["market competition","real estate"]},{
“who can adapt quickly enough to survive in the new real estate universe” ","tags":["market adaptation","survival"]},{and continue strongly in the future. ","tags":["future outlook","real estate"]},{Follow market news with Thairath Money at ","tags":["market news","Thairath Money"]},{
https://www.thairath.co.th/money/business_marketing ","tags":["Thairath Money","website"]},{Follow the Facebook page: Thairath Money at this link ","tags":["Thairath Money","Facebook"]},{