Ms. Panrat Maneeratnaporn, Sales and Business Development Director of Landy Home (Thailand) Co., Ltd., said that although the custom homebuilding market in 2025 faced pressure from an economic slowdown, Landy Home maintained sales exceeding 2 billion baht. For 2026, the company targets sales of 2.5 billion baht, projecting approximately 25% growth from the previous year. Positive signs have been seen since early this year, with sales surpassing 200 million baht in January 2026 alone.
Landy Home plans to increase investment in technology and research and development (R&D) in 2026 by over 20 million baht to accelerate its Innovation Leader strategy and expand its customer base among health-conscious groups, medical professionals, and families with children and elderly members, segments with strong growth potential moving forward.
Following this direction in 2026, Landy Home announced its Landy Innovation Leader strategy, advancing comprehensive residential technology development to become the leader in future homebuilding innovations and to elevate homes in all aspects of living.
This encompasses functions, aesthetics, security systems, smart technology, and the home's atmosphere thoughtfully designed from the very first day of occupancy, including:
Health Tech: Residential innovations that enhance the health of every family member by creating a clean, safe environment meeting hygiene standards for confident daily living. This includes CAP+ (Clean Air Positive Pressure), a pure air supply system that creates positive pressure inside the home to block PM 2.5 dust, germs, and external pollutants from entering, reducing allergy problems, dampness, and improving indoor air quality.
CP Design Cockroach-Free Homes: Landy Home houses incorporate modern sanitation systems, including hygienic grease traps and odor barriers, and kitchen doors with galvanized seals and rubber edges to nearly 100% prevent cockroach entry and lifecycle intrusion without using chemicals.
Atmosphere Tech: Attention to every detail in residential space design, providing not only attractive exteriors but also delivering premium completeness inside. Fully fitted homes are ready for immediate occupancy, including built-in furniture, curtain recessed lighting included with the house, and bathrooms designed under the Exclusive Bathroom Design concept—meticulously crafted, beautiful, and fully equipped to enhance daily living quality.
Convenient Tech: Simplifying life with Smart Living technology that allows easy control of home electrical systems via a single touch on a Smart Control Panel and Smart Switches, providing convenience in daily life and enabling homes to respond instantly, elevating living standards to suit the digital age lifestyle.
Safety & Security Tech: Security systems designed to provide residents confidence at every age, focusing on preventive safety and designs that reduce everyday life risks. Features include Digital Door Locks that enhance convenience and security for home access, as well as the Landy Elder Care Solution concept.
This home design carefully accommodates elderly residents in all dimensions, from space proportions and counter heights to slip-resistant surfaces and lighting systems that reduce accident risks, as well as house layouts that support safe movement. This reflects the standards of modern homes that anticipate needs and pay attention to every detail, aiming to become specialists in elderly-friendly homes designed thoroughly for long-term care.
Hazard Tech: Eliminating worries about natural disasters with home structures that reduce risks and impacts from earthquakes and flood-prevention innovations that minimize damage and build long-term confidence in living conditions.
The Nova System structure is strong and durable; every Landy Home uses high-strength prestressed concrete with a capacity of 350 KSC, the same quality used in large constructions like expressways and bridges. Quality steel conforming to Thai Industrial Standards (TIS) is selected, and structural components undergo strength testing in collaboration with leading Thai engineering institutes.
Materials such as reinforcing steel are continuously quality-checked to meet TIS standards. The strength allows the company to confidently offer a 20-year structural warranty. For customers particularly concerned about earthquakes, upgrades are available to meet structural standards used in high-risk areas like Mae Ai District, Chiang Mai Province.
FR System Flood-Resistant Home Innovation: Landy Home offers house designs and high-quality waterproof materials for the first floor to reduce damage and impact on structure and interior finishes after flooding. Electrical systems are clearly separated by floor and zone within the house to ensure resident safety.
Additionally, the plumbing and septic systems are designed with fresh water tanks and pumps installed on the second floor. In case of flooding on the first floor, residents can still use the second-floor bathroom without issues.
Future Living Tech: Carefully selected living technologies prepare homes for the future, including pre-installed EV Charger points integrated into the house without needing wall demolition or new wiring, adding convenience and modernity. These innovations and technologies are not merely concepts.
They are already implemented in homes across the Landy Group brands—Trendy Home, Landy Home, and Landy Grand—depending on specifications, house designs, and optional features chosen by customers to align with their building budgets.
Landy Home continuously develops residential innovations to provide customers homes that meet health, comfort, safety, and long-term quality of life needs. The company prioritizes standards and technologies that distinctly differentiate its offerings rather than competing on price alone.
The Landy Innovation Leader strategic announcement is not just a shift in Landy Home's approach but reflects a broader transformation in Thailand's custom homebuilding industry. Previously, competition mainly focused on price and short-term promotions, which sometimes led to compromised home quality due to material spec cuts or hiring low-skilled labor.
Now, the competition shifts toward innovation, construction standards, and long-term living quality, meeting the demands of modern consumers who value health, convenience, design, modernity, safety, and risk readiness for future lifestyles.