Thairath Online
Thairath Online

KPI Launches Ultra Living Home and Property Insurance with Coverage Up to 300 Million Baht

Marketing & trends18 Mar 2026 07:00 GMT+7

Share article

KPI Launches Ultra Living Home and Property Insurance with Coverage Up to 300 Million Baht

Krungthai Panich Insurance Public Company Limited (KPI) stated that in today’s volatile world, especially for luxury residences, a home is more than just a place to relax—it is a valuable asset reflecting the homeowner’s success. Current risks, including natural disasters, fires, or other unexpected events, can cause significant financial damage. Comprehensive risk management is therefore not just an option but essential for protecting high-value property.

The Ultra Living premium home insurance is designed as a risk management tool tailored to match the value of the property and the lifestyle of homeowners, providing peace of mind. It offers extensive additional coverage, including damage to the building structure and household contents.

It also includes high-limit third-party liability. KPI understands the lifestyle of premium homeowners through the Ultra Living home insurance plan, which raises coverage standards beyond typical home insurance. Coverage amounts start at 10 million baht and go up to 300 million baht, with policy terms available for 1, 3, or 5 years. It also offers special emergency home assistance services available 24 hours a day.


Ultra Living covers all types of residences such as detached houses, semi-detached houses, townhouses, shophouses, condominiums, and apartments. It insures property including buildings (excluding foundations and land value but including extensions), furniture, fixtures, decorative items, electrical appliances and equipment, kitchenware, clothing, household items, and ornamental plants. Coverage includes protection against theft and third-party liability up to 2 million baht.

Thus, Ultra Living is not just home insurance but a new option for homeowners who cherish their property, helping to protect and manage high-value assets. It offers assurance that the building and contents will be reasonably covered in line with the property's value. For more details, visit the website.www.krungthai.comor the Krungthai NEXT application.


. Awards Achieved Muang Thai Life Assurance Public Company Limited reinforced its business and brand success by winning four major awards from the 2025-2026 Thailand’s Most Admired Company and 2026 Thailand’s Most Admired Brand events. These awards reflect the company’s credibility through corporate governance, transparency, strong brand image, service excellence, and continuous digital channel development to meet modern consumer needs.

Mr. Sara Lamsam, Chief Executive Officer of Muang Thai Life Assurance Public Company Limited, said the awards represent pride and strong encouragement for the company. They reflect the ongoing confidence customers, consumers, and stakeholders have in the company regarding its corporate image, service quality, and brand development to meet consumer needs in the modern world.

"Muang Thai Life Assurance remains committed to conducting business transparently with good governance and customer-centricity. We continue to develop products, services, and experiences in all dimensions to deliver value and reassurance to our valued customers throughout their lives, while fostering sustainable growth for the company and society as a whole."


Donation Contribution Sukhumvit Asset Management Company Limited (SAM) donated 100,000 baht to the Phra Dabos Foundation for the 14th consecutive year to support the foundation’s scholarship fund. Air Chief Marshal Chalit Phukphasuk, Privy Councillor and Secretary-General of the Phra Dabos Foundation, graciously received the donation from Mr. Surathai Ratchatanawin, Deputy Managing Director of SAM. The funds will be used for scholarships, research, and teacher development at Phra Dabos School. This donation is part of SAM’s corporate social responsibility (CSR) activities and took place at the Privy Council Office, Saranyaram Royal Park, Bangkok.