Mr. Jumpei Harino, Senior Executive and Head of Southeast Asia at INFORICH INC., and CEO of CHARGESPOT (THAILAND) Co., Ltd., revealed that the power bank rental service market in Thailand continues to grow amid a new era of competition. Although pricing remains accessible, the primary driver has shifted from price to the comprehensive value that brands can deliver.
Advancements in technology and service systems have elevated the experience to seamless levels, offering data-connected solutions that cater more personally to users' lifestyles. Currently, brand competition is measured by image and emotional connection.
The role of daily life usage means that leading brands must evolve into lifestyle brands, linking communities, cultures, and urban spaces rather than merely providing utility services. This is a key determinant of long-term success in this industry.
Recently, CHARGESPOT THAILAND announced a strategic repositioning to foster long-term growth and differentiation in the power bank rental market by upgrading from a Tech Utility Service provider to a lifestyle partner supporting daily life—a Lifestyle Infrastructure Brand that connects people and activities seamlessly.
As the saying goes, power banks are just the beginning; the true goal is developing a platform that creates spaces for people to meet, discover new information, and build shared culture. This aligns with CHARGESPOT’s clear vision of energy not just as device charging but as charging life itself—providing freedom of movement and living fully at every moment. The brand aims to become a Lifestyle Platform embedded in urban spaces, culture, and creative activities under the concept of Hyper Local Touchpoint, integrating technology, art, and community.
CHARGESPOT THAILAND has partnered with Muebon, the first street artist, to launch the CHARGESPOT x MUEBON Collaboration campaign featuring the character PUKRUK under the concept Charge Your Life. This transforms service points into cultural landmarks, reinforcing the brand’s role and targeting Gen Z and Millennials more deeply through a cultural collaboration strategy emphasizing engagement. The goal is to increase regular users, build repeat customers, and foster long-term brand loyalty.
Additionally, CHARGESPOT THAILAND announced a significant business direction following its repositioning as a full Lifestyle Infrastructure Brand, driven by the concept of Hyper Personal Experience—marketing that precisely reaches individual customers. It prioritizes delivering personalized experiences by analyzing data and lifestyle behaviors to design and present comprehensive content. This approach spans online channels, focusing on app development for broader user access, while offline channels emphasize enhancing service points to reflect each community’s identity.
INFORICH INC., as the management team, plans to strategically expand service locations with strong potential, such as premium shopping malls, convenience stores, and hotels. They will also use data to develop Intelligent Hubs in key areas to improve service accessibility and serve as the main mechanism to support global technology and effectively systematize the organizational vision.
All these efforts mark a crucial step for CHARGESPOT THAILAND’s new growth phase, transitioning from a charging point provider to a lifestyle infrastructure seamlessly linking people, technology, and urban culture. The company aims by 2027 to establish Thailand as the main base for ASEAN market expansion, elevate Thailand to the second-largest market in Asia after Japan, and become a key lifestyle infrastructure in Southeast Asia, growing alongside cities and the region’s new generations.
Interested parties can exclusively view the CHARGESPOT x MUEBON Collaboration artworks at CHARGESPOT power bank rental stations located at Siam Paragon and Siam Center, world-class landmarks in central Bangkok known for lifestyle, art, and contemporary culture, from 19 March to 30 June 2026. Additionally, all customers can receive a 2-hour free power bank rental coupon by entering the code CHARGESPOTXMUEBON through the CHARGESPOT application.
For those interested in owning the limited-edition CHARGE YOUR LIFE SET, only 200 sets are available. More details will be announced soon via the CHARGESPOT application or website.www.chargespot.co.th
: Lactasoy Company Limited, a producer and distributor of Lactasoy soy milk products, led by Ms. Mallika Jirapattanakul, General Sales Manager, received the 2026 Thailand’s Most Admired Brand award in the soy milk consumer product category. The award, conducted by BrandAge magazine, reflects consumer confidence and trust in leading Thai brands.
The 2026 Thailand’s Most Admired Brand award represents a proud milestone affirming Lactasoy's success as a soy milk brand that has long stood by Thai consumers. The brand focuses on developing quality products with nutritional value, delicious taste, and accessibility across all age groups. It continues to innovate products meeting modern consumer lifestyles. The award ceremony took place recently at the Grand Center Point Prestige Hotel in Bangkok.
Lottery Office Invites Children to Watch Movies The Government Lottery Office (GLO), led by Police Colonel Boonsong Janthreesri, board member, along with Lieutenant Colonel Noon Sansanakhom, Director of the GLO, and senior executives, partnered with Major Cineplex Group Public Company Limited to organize the 'Lottery Brings Happiness: Inviting Children to Watch Movies' event at Major Cineplex Suanthai Garden Plaza, Surat Thani. Over 120 children from Don Sak Municipality School 1 (Wat Thong Ao), Lottery Sponsored School 238, and Wat Rat Bamrung School (Lottery Sponsored 173) participated in the activity.