Mr. Kanatpong Wattanaseriwongkul, General Manager of Chua Ha Seng Food Products Co., Ltd., stated that Chua Ha Seng, a legendary Thai chili paste and seasoning brand with a history exceeding 75 years, began in the Yaowarat area and has grown strongly as a Thai brand advancing internationally. It continues to reaffirm its leadership in the chili paste market by holding the Top of Mind position among consumers and being the country's No.1 best-selling brand.
In 2025, the brand received the Superbrands Thailand award, given to brands excelling in brand management, guaranteeing quality, reliability, and distinctiveness in the eyes of consumers and experts. Continuing into 2026, Chua Ha Seng achieved another milestone by maintaining its status as Thailand’s No.1 best-selling chili paste brand for two consecutive years (according to Euromonitor International), reinforcing its leadership in the chili paste market.
In the same year, the brand also won the Thailand’s Most Admired Brand 2026 award, earning the highest score in the consumer goods category for chili paste products based on a nationwide consumer survey. This reflects the strong confidence and trust consumers across the country have in the brand.
Additionally, the brand received the Thai Brand Award, which honors Thai brands recognized for their strength and broad acceptance. This underlines Chua Ha Seng’s capability as a Thai brand that can compete and grow steadily both domestically and internationally.
Mr. Kanatpong added that the company is deeply honored to receive these prestigious awards, which not only bring pride to the organization but also serve as a significant motivator to continually develop in product quality, enhance brand value, and create positive contributions for consumers in every aspect.
This success is rooted in a long-standing commitment to consistently maintaining delicious standards for over 75 years, combined with relentless development to elevate products that meet the needs of today’s consumers.
Chua Ha Seng continues to develop products to adapt to changing consumer behaviors and expand opportunities in international markets. With the vision of becoming a global leader in seasoning and food under the concept "Thai Kitchen to Global Kitchen," Chua Ha Seng remains dedicated to quality, authentic Thai flavors, and consumer trust to firmly and sustainably promote Thai cuisine on the world stage.
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