Levy Li Su Lin, or Levy Li, Chief Customer Experience Officer of Bravo BKK Co., Ltd., brand ambassador of Bravo BKK, and founder of Tropickle, an indoor pickleball court located on the 5th floor of Bravo BKK shopping center, revealed that the global wellness industry is currently growing rapidly and is expected to continue expanding in Thailand. Data from SCB EIC shows that Thailand's Health & Wellness market value has reached 1.5 trillion baht.
This growth is supported by over 70% of Thai people placing importance on a healthy lifestyle. Bravo BKK thus sees an opportunity to create a space that meets the needs of modern consumers who care about physical and mental health as well as social connections. The center has shifted from focusing solely on selling products or services to promoting Quality of Life, aiming to make wellness fun and accessible for everyone.
This aligns with the indoor pickleball court on the 5th floor of Bravo BKK, which is a key strategy to expand the mall’s role beyond shopping by creating a new phenomenon as a Sport and Lifestyle Destination—a place to spend quality time exercising. This approach supports a holistic lifestyle in line with the concept 'Fit by Day, Fun by Night.'
Therefore, anyone can come to Bravo BKK to exercise, recharge mentally, and enjoy a space open to all creative activities, as well as high-quality entertainment in one location. This perfectly fits our concept of 'Fit by Day, Fun by Night.'
We believe that winning the hearts of modern consumers requires building a Wellness Ecosystem that connects physical strength with happiness. Urban residents today seek a community that fully supports their lifestyle. Bravo BKK meets this with a comprehensive business model based on four key dimensions: Sport—featuring an Indoor Sport Active Zone with trendy sports like pickleball and a skate park.
Also, the Fit & Fun Zone on the first floor offers free evening classes in dance and yoga. Education-wise, there are learning centers that enhance life skills and creativity, such as music schools, personality and acting schools, and taekwondo schools. For Wellness, the center serves as a hub for holistic health care with leading fitness centers and health clinics. Entertainment provides enjoyable nightlife experiences tailored to urban living.
Since its official launch at the end of 2023, Bravo BKK has been committed to becoming a Lifestyle Community under the original concept of Fit and Fun Mall, emphasizing customer lifestyle experiences as the core. It is now evolving into a Sport and Lifestyle Destination in Rama 9, where everyone can live, care for their health, and share inspiration in one place.
Additionally, there are shops, restaurants, and chill-out spots attracting both Thais and foreigners, reflecting Levy’s vision that happiness, relaxation, and quality time are also part of well-being. Moreover, Bravo BKK offers free space at the Atrium to hold creative activities and interesting events continuously throughout the year, providing a place where people can spend quality time and gain new inspiration.
Bravo BKK is not just a shopping mall but a lifestyle hub for the new generation—a new destination for quality living both day and night. Experience a perfect blend of health and lifestyle at Bravo BKK – Sport and Lifestyle Destination in the heart of Rama 9.
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