Thairath Online
Thairath Online

Jetts Launches Idea to Blend Fitness with Pop Culture Targeting Young Generation

Marketing & trends23 Mar 2026 11:00 GMT+7

Share article

Jetts Launches Idea to Blend Fitness with Pop Culture Targeting Young Generation

Mr. Mike Lampe, CEO of Jetts Fitness Thailand, said they want Jetts to be more than just a gym; they aim to make it a brand that drives an active lifestyle culture. Partnering with a powerful artist like MILLI allows them to connect the worlds of fitness and music, creating an experience that is both fun and inspiring for people to take care of their health.

They believe exercise should not be confined to gyms but should be part of people's culture and lifestyle. Therefore, they combined fitness with music and pop culture to create a new, energetic, and enjoyable experience that encourages people to move more.

The event JETTS x MILLI: Move Like a HEAVYWEIGHT is not just a fitness event but a fusion of music, community energy, and contemporary culture, creating a new space where people can exercise, have fun, and connect through shared energy.


Held at Samyan Mitrtown, JETTS x MILLI: Move Like a HEAVYWEIGHT perfectly blended fitness, music, and pop culture, creating a lively atmosphere full of youthful energy throughout the day. Over 1,000 participants joined to unleash their energy with world-class Les Mills fitness classes.

These included BODYCOMBAT, which invites everyone to awaken their strength through martial arts movements, followed by the HEAVYWEIGHT Special Class, an exclusive session designed specifically for this event with choreography co-created by global artist MILLI, who also led the workout on stage.

The workout sessions concluded with BODYJAM, a high-energy dance class that filled the floor with rhythm and excitement. The event's highlight was a special mini-concert by MILLI, a powerful female artist delivering a fiery performance, along with the appearance of country music icon Hai Arpaporn Nakornsawan, who energized the crowd. The hall was alive with dancing, singing, and enjoyment for over two hours.

The event atmosphere was vibrant, filled with Jetts members and young people moving their bodies and sharing positive energy, reflecting Jetts' philosophy that exercise is more than just a routine—it is a lifestyle experience that inspires people to care for their health in a fun and sustainable way.


. New branch Hop Inn, a leading budget hotel brand with over 80 branches in Thailand, the Philippines, and Japan, continues expanding in the Asia-Pacific region by launching its first hotel in Seoul, South Korea. The HOP INN Seoul Myeongdong hotel has 97 rooms and marks a significant step into a high-potential market with rapidly growing tourism.

Hop Inn Hotel Public Company Limited aims to expand to more than 150 hotels and 14,000 rooms across the region by 2030. This launch reinforces Hop Inn's strength as a leading budget hotel brand known for quality standards and consistent guest trust.


. Plan Wi Life Easy Thai Life Insurance Public Company Limited, in collaboration with LIVE TO LIFE, an online magazine inspiring a fulfilling life, organized skill-building activities under the LIVE LIFE CLUB, a club of inspiration for LIVE TO LIFE readers and Thai Life Insurance customers. The workshop "PLAN EARLY, LIFE EASY" invited experts from various fields to share exclusive insights and tips to strengthen life's immunity in three dimensions: finance, physical health, and mental health, aiming for sustainable quality of life. Ms. Thitima Liangpanich, Director of Corporate Communications and Sustainability Group, and Ms. Pimlada Chaiyawan, Assistant Marketing Communications Director of Thai Life Insurance Public Company Limited, welcomed the participants.