Wave Education Group, the license holder of premium English language institutes Wall Street English Thailand and Let’s Mandarin, an international-standard Chinese language institute, aims to create an Education Ecosystem to support the new era where communication is borderless.
English skills remain a key to global opportunities. Wall Street English Thailand continuously develops its curriculum with a focus on practical use, integrating modern learning technology and close support to help learners of all ages build confidence and advance their education and careers. To widen access to global learning opportunities,
it recently launched the Wall Street English Wednesday campaign, offering exclusive deals every Wednesday. This reflects Wave Education Group’s commitment to supporting Thai people in continuously improving language skills, keeping pace with change, and confidently seizing international opportunities.
Following success in enhancing its modern image through collaboration with iQIYI and introducing the Muses of Wall Street English Thailand—Moss Panuwat Sopradit and Bank Montop Hemtal—who developed language skills with Wall Street English and Let’s Mandarin to prepare for international career opportunities and connect with the lifestyle of the new generation, the next step is to make quality English learning more accessible to Thais through real in-branch experiences.
The Wall Street English Wednesday campaign offers strong deals every Wednesday, designed to allow interested learners to start developing English skills at more affordable prices. Under the special Same-day sign-up condition available only on Wednesdays, participants receive various benefits including special Wednesday discounts and an additional one-month extension to practice and enhance skills continuously.
Additionally, there is a 2,000 baht discount voucher for add-ons, redeemable at all Wall Street English branches nationwide. This helps learners plan their studies cost-effectively and align with their goals, elevating Wednesdays as a day to begin advancing English skills and increasing access to Wall Street English’s globally recognized quality courses.
Strategically, the Wall Street English Wednesday campaign is more than just commercial benefits; it extends the Strategic Accessibility concept to reduce consumers’ decision barriers by applying Moment-based Marketing, turning midweek into a starting point for building new self-development habits.
Combined with the Same-day sign-up model tailored to younger generations who value cost-effectiveness and speed (Instant Gratification), this initiative marks an important step for Wall Street English to evolve from a premium English language institute into an accessible Lifestyle Learning Hub, genuinely contributing to the development of Thai people’s daily potential.
This campaign represents another approach to expanding educational opportunities for Thais and reflects Wave Education Group’s commitment to equipping learners with skills ready for global competition through Wall Street English’s globally recognized English courses.
Experience a trial lesson and enjoy the fun atmosphere at any of the 10 Wall Street English branches nationwide (CentralWorld, United Center Silom, Fashion Island, Mega Bangna, Future Park Rangsit, Seacon Square Srinakarin, Central Westgate, Central Rama 2, Central Pinklao, and Passion Shopping Destination Rayong) from 18 March to 18 April 2026 GMT+7.
Senior Executive Restructuring : Hakuhodo Group, a leading global agency network, officially announced a senior executive restructuring in Thailand by appointing Mr. Koki Ito as Group Chief Executive Officer (Group CEO) and Jiraphat Kanchanosot as Group Co-Chief Executive Officer (Group Co-CEO). This reflects Hakuhodo Thailand’s strategic direction to strengthen its agency network and enhance organizational capabilities for future competitiveness.
This restructuring is a significant step in elevating internal collaboration within Hakuhodo under the One Hakuhodo concept by integrating the strengths, expertise, and resources of each affiliated company to develop comprehensive and effective client solutions while building on creative excellence.
Hakuhodo is accelerating its development in Digital and AI capabilities to enhance operations, data analytics, and new forms of brand experience creation. Currently, Hakuhodo Thailand comprises more than 10 affiliated companies and over 1,000 employees, making it one of the largest agency groups in Thailand, offering comprehensive Brand & Communication and digital solutions.
Mr. Koki Ito is a young Japanese executive with experience working across multiple key markets in various regions. All markets under his responsibility have achieved outstanding success, earning Hakuhodo’s trust to oversee Thailand, a key Strategic Market, succeeding Mr. Teruhisa Ito, the former President & CEO, who has returned to a new role at Hakuhodo’s headquarters in Japan. Mr. Ito’s leadership is agile, open to new ideas, and understands modern business contexts, positioning him to steer the organization through rapid change.
Jiraphat Kanchanosot, a Thai executive formerly Chief Operating Officer of Hakuhodo Thailand, has consistently delivered success, with expertise in marketing strategy, brand building, and campaign development at national and international levels. He has also played a vital role in strengthening the organization internally by developing personnel and fostering a distinctive corporate culture, making Hakuhodo an inspirational workplace in the advertising industry.
The collaboration of these two leaders combines a global perspective with deep local market insight, accelerating transformation to enhance competitiveness in digital and AI, and driving Hakuhodo Thailand toward becoming a strong, flexible modern agency ready to meet future client needs. Hakuhodo Thailand believes under their leadership, significant positive change will occur, reinforcing its position as a top agency network in Thailand poised for sustainable growth regionally and globally.
This restructuring and alliance within Hakuhodo Thailand marks a major milestone in the advertising industry. The integration of specialized affiliate companies working together, alongside plans to accelerate leadership in Digital and AI solutions, further strengthens the organization’s capabilities comprehensively. Consequently, Hakuhodo Thailand advances as one of the most capable agency networks and a formidable competitor in the industry.