Mr. Pawee Techoyothin, Marketing Director of Oral-B, stated that last year, Thailand's electric toothbrush market continued to grow, aligning with consumer trends toward greater health and beauty awareness. The electric toothbrush market saw a high growth rate of 20%." ,
Compared to 2021, this reflects clearly expanding demand and more intense competition. A key factor is consumers seeking Health Gadgets to enhance oral hygiene through innovation. This has led to widespread popularity of electric toothbrushes in Europe and Asia, including Japan, South Korea, and Thailand.
Currently, the electric toothbrush market is fiercely competitive with technological innovation battles, ranging from Sonic vibration systems to advanced innovations like Oral-B’s iO technology. This focuses on effective, deep oral cleaning while being gentle on gums and teeth. Oral-B’s signature round brush head enables precise, thorough cleaning of every tooth, even the rearmost molars.
Electric toothbrushes today offer a wide price range from hundreds to tens of thousands of baht, depending on materials and features. Modern consumers are willing to pay more for performance and user experience, transforming these devices from ordinary appliances into smart Health Gadgets with rapid growth potential.
Oral-B thus reaffirms its number one position in the electric toothbrush market with the success of its premium iO Series, including models iO2, iO3, and iO7. This has driven Oral-B’s electric toothbrush product group to grow by 30% compared to 2021. This success is reflected not only in leading sales figures but also in strong trust as the brand most recommended by dentists worldwide amid fierce competition in oral care innovation.
Oral-B is advancing its leadership in electric toothbrush innovation by highlighting key features of the Oral-B iO Series through the event Oral-B The Future of Brushing. This offers a new oral health care experience, including a showcase of toothbrush development from past to present, and for the first time allowing attendees to try the electric toothbrush and verify the performance of Oral-B’s products.
"We are ready to enhance knowledge and understanding of the iO Series electric toothbrushes, including the iO2, iO3, and iO7 models, which are currently growing continuously. These come with iO Technology—the best electric brushing technology from Oral-B, developed in collaboration with dentists. The brand is committed to continuously innovating new technologies and innovations for consumers," he said.
Oral-B’s market strategy is comprehensive, emphasizing raising awareness and encouraging trials through the Oral-B The Future of Brushing event, alongside reinforcing product superiority as the brand recommended by dentists worldwide.
The brand is expanding sales channels extensively across offline platforms such as modern trade, drugstores, and electrical appliance stores, as well as online e-commerce channels to drive conversions. It emphasizes long-term value to build consumer confidence and effectively meet the behaviors of modern consumers, aiming to reduce future oral health issues that could incur higher costs.
Oral-B is committed to continuously driving growth in the electric toothbrush market, aiming to shift consumer behavior from manual to electric toothbrushes. The goal is to double the proportion of new users compared to 2022 while maintaining market leadership in sales and brand strength. By 2026, the focus will be on sustainable growth through three main strategies.
These strategies include expanding the consumer base, increasing sales, and developing advanced innovations, especially within the iO Series, which is key to elevating oral hygiene standards. Oral-B’s long-term goal is to establish electric toothbrushes as the new standard in daily life to sustainably improve consumers’ dental and gum health.
Well Care @Home Vimut Hospital continues to expand its proactive health care collaboration with Pruksa, a leading Thai real estate company, by extending health care from the hospital into homes and communities through the Well Care @Home program. This underscores Vimut’s business direction in 2026 under a strategy of marketing excellence and partnerships to increase health service accessibility, develop a health ecosystem, and create long-term business value. This addresses challenges of an aging society and preventive health growth by leveraging both organizations’ strengths to integrate living with health care more closely in daily life.
Alliance ST ECS (Thailand) teams up with Hewlett Packard Enterprise (HPE) to launch the VST ECS Co-Location As-a-Service, a comprehensive IT infrastructure platform. The service aims to transform IT infrastructure into an end-to-end rental model to eliminate rising hardware and operational costs, emphasizing cost reduction and simplifying system management.
This service integrates server, storage, and computing technologies from HPE, supplemented by leading global cybersecurity and data protection solutions, with VST ECS as the distributor in Thailand. The platform aims to help partners expand enterprise-level services for corporate clients comprehensively while supporting modern organizations’ environmental, social, and governance (ESG) goals.