Mr. Pawee Techoyothin, Marketing Director of the Oral-B brand, stated that last year Thailand's electric toothbrush market continued to grow, aligning with consumers' increasing focus on health and beauty. The electric toothbrush market saw a growth rate as high as 20%.
Compared to 2021, this reflects clear expanding demand and intensified competition, driven mainly by consumer behavior seeking health gadgets to elevate oral hygiene through innovation. This trend has led to widespread popularity of electric toothbrushes across Europe and Asia, including Japan, South Korea, and Thailand.
Currently, the electric toothbrush market is fiercely competitive, focusing on technological innovation ranging from Sonic vibration systems to advanced innovations such as Oral-B's iO technology. This technology emphasizes effective, deep oral cleaning while remaining gentle on gums and teeth. Oral-B’s distinctive round brush head allows precise and thorough cleaning of every tooth, including the very back molars.
Electric toothbrushes today offer a wide price range, from hundreds to tens of thousands of baht, depending on materials and features. Modern consumers are willing to pay more for better performance and user experience, transforming electric toothbrushes from ordinary appliances into smart health gadgets with potential for rapid growth.
Oral-B has reinforced its number one position in the electric toothbrush market through the success of its premium iO Series innovations, including the iO2, iO3, and iO7 models. These have driven a remarkable 30% growth compared to 2021. This success is not only reflected in top sales figures but also confirms consumer trust in Oral-B as the most recommended brand by dentists worldwide amid intense oral care innovation competition.
Oral-B continues to assert its leadership in electric toothbrush innovation by highlighting the unique features of the Oral-B iO Series through the event "Oral-B The Future of Brushing." This event offers a new experience in oral health care, featuring opportunities for attendees to learn about the evolution of toothbrushes from past to present and, for the first time, to experience and test the effectiveness of Oral-B electric toothbrushes.
“We are ready to enhance knowledge and understanding about the iO Series electric toothbrushes, comprising the iO2, iO3, and iO7 models, which are currently experiencing continuous growth. These products incorporate iO Technology, the best electric brushing technology developed by Oral-B in collaboration with dentists. The brand is committed to innovating new technologies and solutions for consumers,” he said.
Oral-B’s market strategy is comprehensive, aimed at reinforcing awareness and encouraging trial through the Oral-B The Future of Brushing event, while emphasizing product superiority as the brand most recommended by dentists worldwide.
The brand is expanding its sales channels to cover offline outlets such as modern trade, drugstores, and electrical appliance stores, as well as online e-commerce platforms, to drive conversions. It highlights long-term value to build consumer confidence and effectively meet modern consumer behavior, aiming to reduce future oral health problems that could lead to higher costs.
Oral-B is committed to sustaining growth in the electric toothbrush market by aiming to shift consumer behavior from manual to electric toothbrushes. The goal is to double the number of new users compared to 2022, while maintaining market leadership in both sales and brand strength. By 2026, the focus will be on sustainable growth through three main strategies.
These strategies include expanding the consumer base, increasing sales, and developing advanced innovations, especially within the iO Series, which is key to raising standards in oral hygiene care. Oral-B’s long-term objective is to establish electric toothbrushes as the new standard in daily life, improving consumers' dental and gum health sustainably.
Well Care @Home Wimut Hospital is advancing its collaboration with Pruksa, a leading Thai real estate developer, to expand proactive health care from hospitals to homes and communities through the Well Care @Home initiative. This reinforces Wimut's 2026 business strategy focused on marketing excellence and partnerships to increase access to health services, extend the health ecosystem, and create long-term business value. This approach addresses the challenges of an aging society and the growth of preventive health care by combining strengths from both organizations to integrate living spaces with health care more closely into daily life.
Alliance ST ECS (Thailand) has partnered with Hewlett Packard Enterprise (HPE) to launch the VST ECS Co-Location As-a-Service, a comprehensive IT infrastructure platform. This aims to transform IT infrastructure into an end-to-end as-a-service rental model to eliminate rising hardware and operational costs, highlighting cost savings and reduced complexity in system management.
The service integrates HPE server, storage, and computing technologies, supplemented with data protection and cybersecurity solutions from leading global technology providers, distributed by VST ECS in Thailand. This platform seeks to help partners expand enterprise-level services to corporate clients comprehensively, while supporting modern organizations’ environmental, social, and governance (ESG) goals.