Longchamp conveys the spirit of summer through La Plage Longchamp, an exclusive beach club at The Surin Phuket, one of the key destinations in the global project presented by the maison through Beach Takeover and pop-ups in seaside cities worldwide.
Inspired by the Summer 2026 collection "Catch the Parisian Wave," it captures the charm of summer through the beauty of the sea, waves, and bright sunlight, featuring colors that reflect the atmosphere of sunsets such as pinkish-orange, lagoon blue, and mint green, symbolizing energy, vibrancy, and freedom in a Parisian style.
La Plage Longchamp at The Surin Phuket is designed as a new seaside experience, allowing visitors to immerse themselves in the world of Longchamp in a fresh dimension, blending Parisian elegance with coastal lifestyle and surf culture through elements reflecting the brand’s identity, such as striped deck chairs, beach accessories, and an ambiance inviting stylish relaxation.
Within the area, a pop-up showcases key items from the Summer 2026 collection, including the Le Pliage Du Monde Phuket special edition travel bag designed exclusively for Thailand, expressing the concept of travel and inspiration from various destinations through a design that perfectly integrates functionality with contemporary style.
On this occasion, Longchamp welcomed over 27 special guests from 11 countries across Asia—China, Hong Kong, Japan, the Philippines, Indonesia, Vietnam, Malaysia, Singapore, Taiwan, South Korea, and Thailand—between 24 and 26 March 2026 to experience the atmosphere of La Plage Longchamp up close.
Activities ranged from relaxing on the beach to boat trips to nearby islands to experience coastal lifestyle and island culture, embodying the spirit of summer that combines freedom, fun, and Parisian elegance.
Minnie Phanthira Pipityakorn, Yim Mathira Tantiprasut, Bai Por Thitiya Jirapornsilp, and Fairy Kirana Pipityakorn joined to showcase looks from the Summer 2026 collection, expressing the season’s spirit through styles that reflect vibrancy, movement, and Longchamp’s contemporary aesthetic amidst an energetic seaside atmosphere with Parisian charm.
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