Mr. Ruangsak Loichusak, Chief Executive Officer of Baby and Mom (Thailand) Co., Ltd., stated that the company is advancing to become a fully science-driven brand, initiating collaboration with the National Nanotechnology Center (NANOTEC), NSTDA, under the PhytoEX platform in the PhytoEX Celebrity Accelerator & Innovation Competition 2026 project.
This partnership aims to apply nanotechnology to enhance key extracts, improving their stability and absorption precision. It marks a significant step in transforming national-level research into market-ready products, particularly for those preparing for parenthood who seek solutions backed by scientific evidence.
“We do not develop products based on trends but on real research and science. Our collaboration with NSTDA elevates knowledge into practical innovations and marks the beginning of positioning our brand as the first market leader using nanotechnology to deliver key extracts in preconception health care products.”
Ms. Koi Natcha Loichusak, Managing Director of Baby and Mom (Thailand) Co., Ltd. and science teacher who founded the preconception education community BabyAndMom.co.th, said that over more than 10 years, the company has focused on science-based preconception education and found that fertility factors are complex at the cellular level. Introducing nanotechnology is a crucial step to make health care more precise and effective.
For the first project, the company developed a product containing Sunflora Ex extract from broccoli sprouts, using SulforaEX™ innovation with nano encapsulation technology to enclose active compounds within nano-sized structures. This helps preserve the extract’s quality and enhance absorption efficiency in the body, aiming to support cellular balance for those preparing for parenthood.
The PhytoEX platform is supported by research at multiple levels including cellular, animal, and human studies. The company plans to continue human research to further elevate product standards and build long-term consumer confidence.
Mr. Ruangsak added that collaborating with a government research agency not only strengthens knowledge but also upgrades the industry by introducing nanotechnology into preconception product lines. Baby and Mom is the first in the market to apply this technology.
Participation in this project is a major milestone in advancing scientific knowledge combined with verifiable technology to develop products, which aligns perfectly with Baby and Mom’s commitment to being a science-driven brand focused on evidence-based preconception care since its inception.
Elevating Street Food Charoen Pokphand Foods Public Company Limited (CPF) has partnered with Nai Ouan Yentafo, a Michelin Street Food vendor, to launch CP x Nai Ouan Yentafo dry yentafo noodles. This ready-to-eat product transforms a legendary menu from Sao Chingcha into a convenient meal for modern consumers seeking convenience, quality, and accessible flavors in daily life.
This collaboration reflects the Local to Mass strategy by combining CPF’s strengths in food innovation, production technology, and nationwide distribution network with the distinctive flavor of a popular Thai street food vendor with a loyal customer base. They carefully select quality ingredients such as CP shrimp wontons and original recipe sauce, and developed frozen packaging to effectively preserve quality and taste, enabling this famous local dish to reach a broad consumer base.
New Brand Ambassador Birdy, Thailand’s number one canned coffee brand under Ajinomoto (Thailand) Co., Ltd., has revamped its brand image to promote 'Good Eating, Happy Living' by launching a new logo featuring a Smiley Icon symbolizing a smile. This reflects the brand’s role as part of consumers' joyful daily moments under the concept 'Good Moments, Your Way.' They also introduced popular artist Billkin Puttipong Assaratanakul as the newest ambassador for Birdy Robusta canned coffee, showcasing a fun, vibrant, and youthful brand image at Central Park Bangkok.