Ms. Thanaporn Tantiyanont, Managing Director of the Siam Paragon Shopping Center Business Group, said Siam Paragon teamed up with Kasikorn Bank Public Company Limited to create a grand summer happiness event with SIAM PARAGON SUMMERBEATS MUSIC FEST 2026. They transformed the space with Thai craft-style art combined with modern design amid vibrant colors, creating a landmark check-in spot everyone will want to share.
We have prepared a music festival featuring over 150 of the era's most influential artists delivering a full musical experience with world-class light, color, sound, and production. The event includes comprehensive fun activities and exclusive promotions. It is supported by partners from the government and private sectors, including the Vichy de Cose brand under L'Oreal (Thailand) Co., Ltd., and the Smooth E brand under Siam Health Group.
Siam Paragon is committed to continuously creating extraordinary experiences in every dimension to reaffirm its status as a global destination for both Thai and international tourists. This includes crafting a special phenomenon by producing the grand summer event SIAM PARAGON SUMMERBEATS MUSIC FEST 2026, a summer music festival that fully reflects the energy, fun, and colors of the season.
This event is more than a music festival; it elevates Siam Paragon as a world-class experience venue that seamlessly blends entertainment, creativity, and contemporary Thai charm. It also adds vibrancy to Bangkok, stimulates the national economy, and attracts tourists worldwide to enjoy a special experience in the city center, solidifying Siam Paragon’s role as a global destination that continually surprises customers with extraordinary experiences.
Beyond the music entertainment, Siam Paragon has transformed the Jewel and Park Paragon areas on the M floor into a dazzling world of colors, inviting everyone to immerse themselves in a summer atmosphere highlighted by colorful windmills spinning lively in the sunlight. These blend with bamboo structures reflecting contemporary Thai craft identity, surrounded by bright neon colors and cool abstract designs, turning every corner into a fantastic photo landmark. Every inch offers a fresh, fun, vibrant, and energetic summer experience.
Meanwhile, NEXTOPIA, the prototype city of the future on floors 5 and 5A of Siam Paragon, invites people to celebrate an innovative Songkran festival with NEXTOPIA: Culture of Tomorrow from 10 to 15 April 2026. This event offers a fresh take on Thai traditions through contemporary innovations that multiply the fun, while promoting a sustainable, eco-friendly festival that fits the new generation’s lifestyle seeking unique Future Culture experiences.
The SIAM PARAGON SUMMERBEATS MUSIC FEST 2026 will take place from 10 to 15 April 2026 at Park Paragon, M floor, along with eco-friendly grand Songkran activities at NEXTOPIA, 5th floor of Siam Paragon. More details are available on Siam Paragon’s Facebook and Instagram pages.
Opening the Door to India Bangkok Bank Public Company Limited hosted the Unlock India seminar: Opening the Door to India, providing a platform for knowledge exchange with leading government and private sector representatives. The seminar shared in-depth insights into India’s high-growth economy, defying global economic trends, highlighting India’s potential as both a consumer market and investment base. It aims to strengthen Thai entrepreneurs with comprehensive knowledge and financial support to sustainably enter the Indian market.
Peace of Mind The Office of Insurance Commission (OIC), together with Muang Thai Life Assurance Public Company Limited, CP All Public Company Limited, and Counter Service Company Limited, launched the Songkran Joy Insurance Policy (Microinsurance) to provide accident coverage and peace of mind to people nationwide during the 2026 Songkran festival.
The launch event was honored by Mr. Chuchart Pramoolpol, Secretary-General of the OIC; Ms. Mayurin Sutthiratpan, Special Expert of the OIC; Mr. Sara Lamsam, CEO of Muang Thai Life Assurance Public Company Limited; Mr. Tappateep Jiradisvong, Senior Executive Vice President of CP All Public Company Limited; and Ms. Piantong Chedrasamee, Managing Director of Counter Service Company Limited, at CP Tower 3 on Phayathai Road.