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Marketing Roundup: Besins Healthcare Hosts Workshop to Empower Menopausal Health and Restore Life Balance

Marketing & trends01 Apr 2026 13:30 GMT+7

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Marketing Roundup: Besins Healthcare Hosts Workshop to Empower Menopausal Health and Restore Life Balance

Ms. Patralak Kongthaworn, Country Manager of Besins Healthcare (Thailand) Co., Ltd., said that health care today is not just about exercising or eating well, but must start with understanding hormones, which are the fundamental basis of the body's balance.

The company therefore participated in a booth activity to provide hormone knowledge, along with free sex hormone level testing, to screen for symptoms and initial risks of hormone deficiency, which directly affect overall health, performance, relationships, and may lead to risks of serious diseases.


Such diseases include cardiovascular disease, osteoporosis, insulin resistance leading to obesity, and others. The event also invited fans to join a workshop with VJ Ja. This activity was organized under the concept “Good health starts with hormone care” to create a space especially for those aged 50+ to learn and properly care for themselves, because early detection means timely treatment.

At the event, VJ Ja – Natthaveeranuch shared her health care experiences and led a Body Weight exercise workshop focusing on simple, safe moves that can be applied in daily life to help strengthen the body.


Alongside inspiring participants to recognize the importance of internal health care, the event invited fans and interested individuals to join via the Besins Healthcare TH Facebook page by sharing experiences about being 50+ or bodily changes affecting life, with hashtags #BesinsHealthcare #VJJaWorkshop #GoodHealthStartsWithHormoneCare.

Besins Healthcare (Thailand) aims for the Hormone Balance workshop to be a starting point for building correct understanding about hormones, aligning with the holistic health care concept, so that Thai people can live balanced, strong, and quality lives at every age.


Major Award Major Cineplex Group Public Company Limited reaffirmed its leadership in the industry by winning the 2026 Thailand’s Most Admired Brand award in the cinema category for the fifth consecutive year, reflecting the brand’s strength in adapting to changing times and continuously delivering superior entertainment experiences.

Dr. Wuttharavee Jaruwatthana, Chief Operating Officer of the cinema business at Major Cineplex Group Public Company Limited, accepted the award for the Most Trusted Brand in the cinema sector. The award resulted from in-depth research conducted jointly by BrandAge magazine and leading educational institutions nationwide to identify top-of-mind brands among consumers amid rapidly changing customer behavior, covering 12 product categories and 115 brands.


Thai Help Thai Initiative The BJC Big C Group, led by Mrs. Wipada Duangrat, Director and Executive Committee member, along with executives from Berli Jucker Public Company Limited (BJC) and Big C Supercenter Public Company Limited, represented the group at the press conference launching the Thai Help Thai project organized by the Ministry of Commerce. The event was presided over by Prime Minister Anutin Charnvirakul at Santi Maitri Building, Government House, on 1 April 2026, to promote cooperation between the public and private sectors in managing living costs for citizens.

In support of this policy, the BJC Big C Group selected essential consumer goods and reduced their prices on a special basis, aiming to alleviate the cost of living for the public.