Mr. Sirisit Suriyaphattanapong, executive and founder of Choco Card Enterprise Co., Ltd., said the MarTech Innovation Awards 2026 is Thailand’s premier marketing technology and innovation awards, held for the second consecutive year. It serves as a platform for leading brands to showcase their vision, strategies, and success in applying MarTech to achieve clear business results. The event is part of the Marketing Technology & Innovation Expo 2026 (MarTech Expo). The tags are [MarTech, marketing technology, innovation awards, Thailand, business strategy, MarTech Expo].
ChocoCRM, in collaboration with MBK Public Company Limited, won the Gold award in the Loyalty and Reward category for outstanding customer engagement. This recognition came from developing MBK PLUS, a cross-industry ecosystem membership and points accumulation system that seamlessly connects customers with businesses within the MBK Group. Designed to accommodate modern customer behavior, members return 3–4 times per month on average, with usage increasing by 60% and partner store net profits rising over 50%. Tags: [ChocoCRM, MBK, loyalty program, CRM, customer engagement, business growth].
Additionally, ChocoCRM partnered with Nail it to win the Gold award in Data-Driven Marketing for excellence in data-driven marketing. Using the Customer Data Platform (CDP), known as ChocoCDP, they analyzed customer behavior through lifecycle marketing to deliver the right message to the right person at the right time. This approach turned walk-in customers into long-term loyal customers. New customers increased 2.5 times, loyal customers returning more than 11 times rose 50-fold (from 165 to 8,768), generating lifetime revenue of 2.44 million baht. Beyond using technology for campaigns, measuring results is key to leveraging data for accurate marketing, improving efficiency, boosting sales, and building a strong loyal customer base. Tags: [data-driven marketing, CDP, customer lifecycle, loyalty, marketing analytics, revenue growth].
The awards from MarTech Innovation Awards 2026 confirm that well-designed and measurable CRM systems, loyalty programs, and CDPs are crucial keys to sustainable business growth. For brands seeking membership and points systems to build long-term customer relationships, ChocoCRM is ready to be a partner delivering measurable results, as demonstrated by MBK Plus and Nail it, two important clients of ChocoCRM. Tags: [CRM, loyalty program, sustainable growth, business partnership, customer relationship management].
Thai Help Thai. Tags: [] Tops, part of Central Retail, announced its commitment to support Thai people by embracing the government policy through the Thai Help Thai program to reduce burdens and living costs. Operated under the Department of Business Development, Ministry of Commerce, the initiative aims to ease expenses amid rising energy costs affecting overall product prices by offering more than 656 Own Brand items. Tags: [Tops, Central Retail, government policy, cost of living, Own Brand products, consumer support].
Offering discounts up to 50% and special prices starting at only 10 baht, the program covers essential daily products from over 11 brands including TOPS, My Choice, Smarter, Love The Value, Chef Selection, Baggy, Sofu Skin, Snacker, Yindee, Kon Thai, and Juvie. Prices of more than 10 essential products such as rice, canned fish, fish sauce, garbage bags, tissue paper, dishwashing liquid, and detergent are fixed from now until 31 May 2023 GMT+7. Tags: [discounts, essential goods, price control, retail brands, consumer goods, price stability].
At the program’s launch, the event was honored by Prime Minister Anutin Charnvirakul, accompanied by Minister of Commerce Supachai Sutthapan, and Director-General of the Department of Business Development Poonphong Nainanpakorn, who toured Tops’ product booths. Executives from Central Food Retail Co., Ltd., part of Central Retail, including Mr. Jakrit Jatupanyachotikun, Deputy Managing Director of Marketing, Public Relations, and Social Activities, and Ms. Siriwan Suriyamongkol, Director of Own Brand Products, officially welcomed guests and presented product potential and quality standards that build consumer confidence at the Government House’s Santi Maitri Building. Tags: [government event, Tops, Central Retail, product quality, consumer confidence, government house].
Strengthening the IT market. Tags: [] Synnex (Thailand) Public Company Limited announced a strategic partnership with Secure Connection Limited, an electronics manufacturer from Hong Kong licensed to use Honeywell International Inc.'s trademarks. They will develop, produce, and market Honeywell-branded products across several global regions including Southeast Asia, South Asia, the Middle East, and Africa, officially introducing these products into the Thai market. Tags: [Synnex, Secure Connection, Honeywell, strategic partnership, electronics, international branding].
Ms. Sutida Mongkolsuthi, CEO of Synnex (Thailand) Public Company Limited, and Mr. Glenn Ng, Regional Director – Southeast Asia of Secure Connection Limited, signed a cooperation agreement appointing Synnex as the sole distributor of Honeywell products in Thailand at the Grand Center Point Lumpini Hotel, Bangkok. This partnership will expand opportunities for Thai consumers and businesses to access Honeywell products, which are developed to international engineering standards focusing on performance, durability, quality, and safety to support both daily life and business applications. Tags: [sole distributor, Honeywell products, Thailand market, strategic agreement, product standards, business expansion].