Mr. Ekkarat Wiphanurat, director of Thai SECOM Security Company Limited, said one of the main challenges security service providers face is a significant increase in costs. This rise is not only due to recent minimum wage hikes over the past few years but also includes increased overtime (OT) compensation rates.
For security personnel, the new OT wage adjustments will come into effect this April. Therefore, if we continue to rely solely on manpower, businesses will face higher cost burdens and eventually lose competitiveness.
SECOM, as a security systems organization, recognizes this challenge and is ready to offer a Hybrid Security solution to help businesses cope with the impending wage cost increases.
The key feature of Hybrid Security is the systematic integration of security personnel (manpower) with intelligent security technology to overcome the limitations of the traditional manpower-only model.
Mr. Ekkarat emphasized the role and importance of Hybrid Security as a game changer that will transform the security business structure from labor-intensive to technology-driven.
The core is combining the expertise of security officers with AI analytics systems and high-performance sensors, which not only helps operators manage fixed costs accurately and sustainably over the long term.
But also closes gaps caused by personnel fatigue (human error) through 24-hour intelligent surveillance systems. This strategic adjustment is not just a cost-cutting option but an upgrade in the ability to respond to incidents faster and more accurately.
It transforms security guards from mere observers into technical experts, representing a crucial survival strategy that turns the labor cost crisis into an opportunity to establish superior security standards in the digital age.
Adopting Hybrid Security is the smartest choice for today's businesses because it converts the sunk costs of rising OT expenses into smart investments in technology that add long-term value. It also represents smart human resource management, improving staff quality of life, reducing turnover rates, and establishing more precise security standards.
Mr. Ekkarat concluded that shifting to Hybrid Security does not diminish the importance of security personnel but rather enhances their quality of life, enabling them to work smarter with more rest while organizations and clients manage costs efficiently amid evolving labor laws and current economic conditions.
Unchanging Care and Concern Ms. Pojanee Kongkalai, Assistant Managing Director; Mr. Apivat Punnopokorn, Vice President and Public Relations Manager; Mr. Suwit Intrachaloem, Vice President of Public Relations; and Ms. Narumol Khemvilas, Assistant Vice President and Metropolitan Region 5 Manager, led executives and employees of Bangkok Bank Public Company Limited to continue the mission as trusted partners and friends of the community.
They delivered happiness and encouragement to military, police, and volunteer patients for the 37th consecutive year, dedicating this as a royal merit and tribute to Her Royal Highness Princess Maha Chakri Sirindhorn on the occasion of her birthday anniversary.
Mr. Teerayut Sirikam, Assistant Director of the War Veterans Organization (Administration Division); Mrs. Sangduan Sirikam, Vice President of the War Veterans' Wives Association; and Dr. Jittima Preecha, Director of the War Veterans Hospital, warmly welcomed the group at the War Veterans Hospital.
Expanding into the South Korean Market Shout Snacks, a Thai snack manufacturer born from the personal passion of Bowling - Choltip Rayamas, a well-known Thai food influencer and judge on Iron Chef Thailand, announced its success in expanding its business internationally.
Recently, Shout Snacks officially launched its crispy chive snack in South Korea through a major collaboration project, Edward Lee Collaboration Series, with GS25, a leading convenience store chain in South Korea. The product is now available in 18,000 stores nationwide, aiming to elevate Thai snacks globally with distinctive taste, innovative production, and a unique frying and baking method that yields thin, crispy sheets.
Catering to health trends, the snack contains no preservatives or MSG and includes a special dipping sauce inside the ready-to-eat package, a key factor that differentiates it in the snack market. The first export batch consists of 400,000 packs, with a target of 5 million packs within three years.