Mr. Supot Chaiwatt Sirikul, Managing Director of Iconsiam Co., Ltd., stated that the Songkran festival is one of the most important periods for Thailand’s tourism and retail industry (Festival Economy). The Tourism Authority of Thailand (TAT) forecasts that travel during this year's Songkran festival will generate approximately 30.35 billion baht domestically, a 6% increase compared to last year.
It is expected that around 500,000 foreign tourists will visit Thailand during the festival, a 4% increase (source: Bangkok Business). These figures have made Songkran one of Thailand’s most internationally attractive festivals, drawing tourists from around the world.
As a leader in organizing ICONIC EVENTS and delivering world-class experiences, Iconsiam announced it will host ICONSIAM THAICONIC SONGKRAN 2026. The event will present the rare charm of Thai traditions, elevating Thailand's Songkran festival to a Global Festival under the theme of splashing, fun, happiness, and auspiciousness.
The festival will gather icons of Thailand across all dimensions—from cultural heritage and national symbols to contemporary representatives—to honor and preserve the beauty of Thai culture. It promises a vibrant Songkran celebration filled with pride in national identity and outstanding experiences by the Chao Phraya River.
This reinforces Iconsiam’s image as a Global Experiential Destination, a world-class experience hub. The annual Songkran festival is a vital time for Thailand’s economy, affecting tourism, retail, and consumer spending. This event is expected to stimulate domestic tourism and attract international visitors, improving economic circulation in the second quarter of this year.
Mr. Supot added that Songkran is not only the Thai New Year celebration but also a key attraction for both Thai and international tourists to experience a world-class Songkran by the Chao Phraya River. It is expected that at least 1.4 million visitors, both Thai and foreign, will participate in the water celebrations at Iconsiam, making it one of Bangkok’s most popular Songkran destinations.
The attendees are estimated to be evenly split between Thai nationals and international tourists, about 50% each. Additionally, the Songkran festival helps boost shopping center spending by approximately 40% compared to normal periods.
Highlights delivering a THAICONIC experience that blends Thai cultural heritage with contemporary entertainment include:
• Splashing happiness and fun along the Chao Phraya River with the Water Landmark—a giant 9-meter-tall Thai elephant fountain—and a Kids Zone, a water play area for children and families.
• Exciting entertainment featuring 76 leading artists gathered in one place.
• Joyful Thai traditions with a spectacular Nang Songkran parade represented by contemporary icons Ling Om and 4EVE, valuable cultural performances, and authentic Thai cuisine from the four regions of the country.
• Auspicious blessings welcoming the Thai New Year by pouring water on the Buddha image in the granting pose, bringing sacred water from nine famous temples, and paying respects to Luang Pho Ngern, a sacred Buddha statue over 700 years old, along with Phra Upakut and birthday Buddha images at Muang Suk Siam.
This grand Thai Songkran event at Iconsiam highlights the intangible cultural heritage recognized by UNESCO and reinforces Iconsiam’s image as a Global Experiential Destination offering a comprehensive Thai New Year celebration. The festival will take place from 10 to 15 April 2026 at River Park, Iconsiam.
.75th Anniversary Muang Thai Life Assurance Public Company Limited held a merit-making ceremony celebrating its 75th anniversary for auspiciousness. The event included inviting nine monks from Wat Mahathat Yuwaratrangsarit Rajaworamahawihan to chant Buddhist scriptures and a ceremony to pay respect to the company’s sacred objects.
Mr. Pothipong Lamsam, Chairman of the Board, Mrs. Yupa Lamsam, Mr. Sara Lamsam, Chief Executive Officer, Dr. Suthee Mokkhaves, Managing Director, Mr. Phumchai Lamsam, Chief Executive Advisor, along with executives and employees participated in the ceremony held at the Muang Thai Life Assurance headquarters.
Muang Thai Life Assurance continues to advance strongly to support and bring happiness and smiles to important customers. It aims to be a trusted partner for life and health through the "Go Healthier with MTL" strategy, focusing on physical, mental, and financial health improvement via diverse products, services, sales channels, innovations, partners, and a comprehensive Health Ecosystem.
The company addresses all lifestyles at every life stage and is committed to making life insurance accessible to everyone in society. This is aligned with a sustainable business policy under appropriate corporate governance and risk management, balancing environmental, social, and governance dimensions.