Mr. Supot Chaiwatt Sirikul, Managing Director of ICONSIAM Co., Ltd., stated that ICONSIAM, as a leader in creating iconic global events and experiences, is organizing ICONSIAM THAICONIC SONGKRAN 2026. The event showcases the charm of rare Thai cultural traditions and elevates Thailand's Songkran festival to a global festival level under the concept of Splash, Fun, Happiness, and Auspicious Thai Songkran. This is done with cooperation from government partners including
the Ministry of Culture, Department of Cultural Promotion, Tourism Authority of Thailand (TAT), Bangkok Metropolitan Administration, Public Relations Department, along with private partners such as Puri Co., Ltd., English Brand (LP) Co., Ltd., City Ice Co., Ltd., Beverly Hills Polo Club, Sapporo Beer, Samitivej Hospital, Nisshin Foods (Thailand) Co., Ltd., Havaianas brand, 6ty degrees mineral water, S. Napa (Thailand) Co., Ltd., DREAME THAILAND, Advance Info Service Public Company Limited (AIS), and Muang Sukhothai.
The aim is to deliver a special experience through the Songkran festival, highlighting THAICONIC elements that blend Thai cultural heritage with contemporary entertainment in all dimensions. It gathers icons of Thailand across various facets to coincide with the Thai New Year celebration, from cultural heritage and national symbols
to representatives of the modern era, to honor and preserve the beauty of culture in a colorful Songkran festival filled with pride in national identity. This reinforces ICONSIAM’s image as a Global Experiential Destination — a world-class experience destination.
The grand opening ceremony of ICONSIAM THAICONIC SONGKRAN 2026 was held today, graced by Khun Chotika Akkarakitsophakul, Deputy Permanent Secretary of the Ministry of Culture; Khun Nithi Siphrae, Deputy Governor for Marketing Communications of the Tourism Authority of Thailand (TAT); Mr. Supot Chaiwatt Sirikul, Managing Director of ICONSIAM Co., Ltd.; and government and private partners who joined the opening ceremony.
The ceremony attracted great interest from both Thai and international tourists. The atmosphere was lively with a traditional long drum procession and the song "Mon Teng Mong Songkran Dee Jai," which reflects Thai culture during Songkran—a time of happiness, fun, and new beginnings. The performance featured elegant dance moves blended with lively rhythms, starring the popular duo See - Pruk Panich and Nunew - Chawarin Pherppiriya Wong in a special show.
Furthermore, ICONSIAM offered a THAICONIC Songkran experience that combines Thai cultural heritage with entertainment, allowing everyone to enjoy a comprehensive Songkran celebration.
Songkran Celebrations Chester Food Co., Ltd., in partnership with ThaiNamthip Corporation Public Company Limited, launched the Chester’s x Coca-Cola summer campaign. They offer a delicious pizza experience and a limited-edition waterproof Songkran sunglasses giveaway. Customers who purchase Chester’s menu items paired with Coca-Cola totaling at least 399 baht per receipt will receive one pair free. The sunglasses are specially designed for all-day water play during Songkran. This campaign runs from 9 to 15 April 2026 only at Chester’s Siam Square branch or until supplies last.
Travel Support Police Lieutenant General Siam Boonsom, Commissioner of the Metropolitan Police Bureau, received 250 packs of bottled water from Viriyah Insurance Public Company Limited. Mr. Phatthavee Sangkhrua, an operations support expert for the Bangkok claims operations center, represented the company in the donation to support the “Safety and Convenience Project for the Public during the Songkran Festival 2026.” The bottled water will be distributed to public service points.
These points are under the responsibility of the 5th Division of the Traffic Police Bureau to assist in preparing the public during travel. This effort aims to reduce risk factors causing road accidents and to minimize fatalities and injuries during the festival. The donation ceremony took place at the Prasarnrachakit Building, Traffic Police Bureau.