Mr. Viboon Hongsrijinda, Managing Director of Piyapoom Gems Co., Ltd. and Vice Chairman Advisor of the Gems and Jewelry Industry Group at the Federation of Thai Industries, said that despite multiple global economic pressures, the company has maintained an average growth rate of 10–15% annually. In the first two months of this year, sales grew nearly 20% compared to the previous year.
The key is preserving the brand's DNA by developing Advance Design—designs that lead market trends by 2–3 seasons—to showcase creative potential that surpasses competitors focusing solely on production capacity.
As long as there is demand for beauty, the jewelry industry will continue to grow. The company emphasizes transparency, honesty, and strict protection of customers' design rights by refraining from reproducing designs, reducing competition within the same market, and fostering sustainable shared growth. Conducting business with integrity and transparency has led to the company's success and global customer recognition to date.
The company has adopted advanced CAD software technology to develop designs and product prototypes, enhancing accuracy and efficiency in production. At the same time, it views that AI cannot fully replace human creativity, especially regarding brand identity and artistic detail.
In 2026, the company plans to participate in the Jewellery & Gem ASEAN Bangkok 2026 (JGAB 2026) event, held from 22–25 April 2026 at the Queen Sirikit National Convention Center. This event is a key platform to expand business networks and create international trade opportunities.
They see Informa Markets' involvement as a new driving force that elevates Thai trade show standards to a global level. However, external factors like ongoing wars in several regions may impact the event's execution.
As an operator, they suggest intensifying promotion through social media platforms, especially TikTok and Instagram, to better reach new investors and buyers. They also recommend creating attractions at the event, such as seminars or special activities, to encourage investors and visitors to spend more time there, generating tangible business opportunities.
Currently, Thailand holds the world’s top position in silver jewelry production and export, serving as a major driver of export value in the gems and jewelry sector. This reflects the country's competitive strengths in skilled labor, meticulous design, and a fully integrated supply chain recognized globally.
They also emphasized that the gems and jewelry industry is a significant Soft Power for Thailand, as most businesses are Thai-owned. This ensures that profits, employment, and financial circulation genuinely return to the domestic economy, distributing income among medium and small enterprises and artisans across many areas.
If the government and private sectors seriously push strategic initiatives in creative design innovation, foreign market expansion, and trade negotiations, the gems and jewelry industry will not only generate huge national revenue but also significantly enhance Thailand's bargaining power in global trade, positioning the country as a regional production and trade hub in the future.
Those interested can pre-register to attend the event through the official website.www.jewellerygemaseanbkk.com
Songkran Silom Bangkok Bank Public Company Limited, led by Vice President of Public Relations Mr. Apiwat Punnopakon and Vice President of Public Relations Mr. Suwit Intharachaloem, had employees don bright blue traditional Thai shawls blending Thai elegance with contemporary fun. They participated in the opening parade of the Songkran Festival on Silom Road, held this year under the theme "Songkran Silom Splash Out with Thai Culture 2026," organized by Bangkok Metropolitan Administration, Bang Rak District Office, and We Love Silom Association. Bangkok Governor Chadchart Sittipunt presided over the opening ceremony and joined the activities.
Dentist Near Me Kenview (Thailand) Co., Ltd., distributor of LISTERINE products, and the Department of Health jointly launched the "Dentist Near Me" project, an online platform focused on easy-to-understand and accessible oral health knowledge that can be applied in daily life to improve oral health care among Thais.
Especially targeting working-age groups, the event was honored by the presence of Mr. Ravi Bordia, General Manager of Kenview (Thailand) Co., Ltd., Dr. Pongpol Vorapani, Deputy Director-General of the Department of Health, and Dr. Damrong Thamronglahaphan, Director of the Dental Public Health Bureau, Department of Health, who signed the project agreement to promote and advance oral health communication into the digital era, aligning with current Thai social contexts.