Rama 9 Hospital developed The Eye-Diagnostic Billboard in collaboration with Plan B Media and won the Gold Award in the Best Use of OOH and Transit category (Sub: Best Use of Non-Movable) at the MAAT Media Awards organized by the Media Agency and Business Association of Thailand (MAAT) under the concept Branded Media: Powering Brands through Media Excellence.
The Eye-Diagnostic Billboard reflects Rama 9 Hospital's approach to extending medical knowledge into communication that reaches people in everyday life by using Plan B's billboard screen as a test to screen for vitreous degeneration.
It raises awareness about vitreous degeneration, a condition many may overlook in its early stages, to encourage people to notice vision abnormalities and recognize the importance of timely eye examinations.
As a provider of medical information and knowledge, Rama 9 Hospital is proud to be part of a project that shows how creativity combined with medical expertise can make a single medium offer more than communication—it can inspire people to take concrete steps toward caring for their health.
Dr. Chayata Liemsirijaroen, an ophthalmologist specializing in cornea and refractive surgery at Rama 9 Hospital, said vitreous degeneration is often overlooked because it may start with only floaters or small dark spots in vision, but if untreated, it can lead to severe complications. Having media serve as an early warning signal represents a new dimension of proactive health care accessible to people daily.
Those concerned or noticing vision abnormalities can consult at Rama 9 Hospital's Eye Center by calling 1270 or via Line: @praram9hospital.
This award not only reflects creative success but also reinforces the value of collaboration between media and medical sectors in delivering accurate, easily understood health information that matters to people's lives.
E-Ticket Device Donation Synnex (Thailand) Public Company Limited (SYNNEX) continues its corporate social responsibility by supporting road safety with a donation of five E-Ticket Portable POS (PTM) devices valued at 50,000 baht to Khok Kram Metropolitan Police Station.
Wilaiwan Thongwinitchilp, Logistics and Supply Chain Consultant, represented Synnex in delivering the equipment, which was received by Pol. Col. Praphas Kaewchid, Superintendent of Khok Kram Police Station, at the station.
This support prioritizes road safety, especially during the Songkran festival when travel increases. Providing tools to enhance law enforcement efficiency helps foster discipline and reduce accident risks, contributing to safer, more confident travel during the festival.
Proactive Lung Care Enhancement The Industrial Estate Authority of Thailand (IEAT) partnered with AstraZeneca (Thailand) Co., Ltd. to continue social projects promoting health and welfare of industrial estate workers by conducting AI-assisted chest X-ray screenings to detect early abnormalities. They also organized expert medical talks and shared real experiences from actress Ae–Porntip Skidjai, elevating preventive lung health care for employees of PTT Global Chemical Public Company Limited (GC) and The Siam Cement Public Company Limited (SCG).