4NOLOGUE created a major success by reinventing the Songkran festival in a new format through SUPERFLUID 2026 PRESENTED BY KING POWER, in partnership with King Power, at the grand Songkran event THE JOY OF THAI, celebrating Thai happiness and fun at King Power Rangnam. The event received overwhelming responses from both Thai locals and international tourists, reinforcing its status as the true Songkran landmark in the city center.
During the entire 6-day SUPERFLUID 2026 PRESENTED BY KING POWER, the Rangnam area was filled with a massive number of attendees, creating a lively atmosphere from opening to closing day. Especially during the SUPERFLUID music festival from 11–13 April, which became the peak of the festival, with crowds continuously streaming in, reflecting the success of elevating Thai Songkran into an international-level Music & Water Festival.
A key factor attracting crowds was the gathering of Thailand’s top artists, including Jeff Satur, Apo Nattawin, Gemini-Nine – Fourth, Pond – Phuwin, Jimmy – C, and artist groups LYKN, TRINITY, PIXXIE, PROXIE, PERSES, along with guest artists from Japan—over 60 performers in total—who brought vibrant energy to the stage and received enthusiastic responses from fans packed in daily.
Besides the artist lineup, the event experience design was another major success, featuring a water play area twice as large as before, combined with live music stages and popular activities like random dance, which clearly attracted the younger generation and created a festival atmosphere that allowed full participant engagement.
The success of SUPERFLUID 2026 PRESENTED BY KING POWER not only demonstrated 4NOLOGUE’s ability to produce large-scale entertainment festivals but also marked an important step in promoting contemporary Thai culture on the world stage through a fusion of music, artists, culture, and experiences that appeal to both Thai people and international tourists.
It also reinforced the role of the grand Songkran event at Rangnam as one of Bangkok’s main Songkran festival destinations, able to generate tangible economic value, tourism, and enhance Thailand’s international image.
Thus, SUPERFLUID 2026 PRESENTED BY KING POWER is not just the success of a single event but the establishment of a new standard for Thai Songkran festivals, ready to step fully onto the global stage.
Continuing with the TAXI DAY activity The Major Care Foundation reaffirmed its social responsibility mission under the concept "Care for Social" by creating value and encouragement for key public transport workers. In collaboration with FM91 radio station, it organized the TAXI DAY event welcoming the National Labor Day on 1 May. The event offered joy and smiles to taxi drivers and their families by inviting them to a special screening of the movie "Ee Lae Aery Korean Oppa" free of charge, with 3 seats per family totaling 300 seats, including popcorn and drinks, on Saturday, 25 April 2026 at 11:00 a.m. in Theater 14 at Major Cineplex Ratchayothin.
FRESH SUMMER Campaign The ready-to-drink real bird’s nest brand from Suntory Beverage & Food (Thailand) Co., Ltd. partnered with Biore to launch the FRESH SUMMER campaign – “Time to Refresh This Summer,” inviting consumers to refresh and protect their skin to fully enjoy all summer activities through both on-ground and online experiences under the concept Inside-Out Self Care, combining care from inside and outside. The campaign highlights the Summer Self-Care Club, a mobile club for self-care enthusiasts that will tour four major cities.
The campaign features fun activities, product sampling of the ready-to-drink real bird’s nest brand, and trials of Biore sunscreen products to enhance protection and refreshment comprehensively. At the same time, it introduces a new flavor: the ready-to-drink real bird’s nest with vitamin E in pandan delight, which is delicious, refreshing, and relaxing with pandan aroma, combining benefits from real bird’s nest and vitamin E to meet modern consumer lifestyles and strengthen the brand’s portfolio.