Marshall, the legendary British audio brand, is aggressively entering Thailand's party speaker market. It recently announced the success of its Party Anywhere campaign, which transformed streets in Bangkok and Bang Saen into mobile concert stages during the festival period.
ASH Asia, the official importer and distributor of Marshall, stated that entering the party speaker market is an opportunity to leverage the brand’s musical heritage spanning more than six decades.
They are confident that the Bromley 450 will become a must-have item for lifestyle enthusiasts, partygoers, and travelers who value high-quality sound, unique design, and durability in varying weather conditions.
In this campaign, Marshall and ASH Asia employed an experience economy strategy by launching the Marshall Party Truck, a ruggedly designed vehicle equipped with a Wall of Bromley speakers—over 37 Bromley 450 units assembled into a giant sound wall showcasing durability against sun and water during three full days of Songkran water festivities.
The event also featured leading DJs such as DJ YP, Maftsai, and Z Zero, who delivered a fusion of traditional Mor Lam music with modern rhythms, perfectly connecting the global brand with Thai lifestyles and festive culture.
The launch of the Bromley 450 marks a significant step for Marshall in expanding its party speaker portfolio, highlighting features tailored for outdoor use, including:
Marshall Sound Power: True Stereophonic 360° system delivering immersive, realistic sound with full-range audio.
Longest Battery Life in Segment: Supports continuous use for over 40 hours without needing to plug in.
High Durability: IP55 standard water and dust resistance, suitable for Songkran events and outdoor activities.
Comprehensive Functions: Includes microphone and instrument inputs for private mini-concerts, with a design focusing on sustainability by using 15% recycled materials. The Marshall Bromley 450 is now available at Marshall counters in leading department stores nationwide.
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