Assoc. Prof. Dr. Suriyadeva Tripathi, Director of the Moral Center, stated that the Moral Center (Public Organization) is committed to promoting morality in society through diverse moral initiatives, aligning with the 20-year national strategic plan focused on developing people in all dimensions and all age groups to be good, capable individuals.
They emphasize quality by enhancing physical, mental, intellectual, and well-being readiness amid rapid societal changes in the digital age. The focus is on morality or goodness, the fundamental basis of humanity that leads to peace and drives Thailand’s sustainable and prosperous development.
Since 2021, the Moral Center has organized the national THAILAND MORAL AWARDS under the concept "Good People Have Space, Goodness Has a Place in Society" to honor individuals or organizations exemplifying various moral values such as honesty, sufficiency, integrity, volunteerism, gratitude, and doing good in all aspects, serving as societal role models and making goodness visible both in Thailand and internationally.
For selecting the THAILAND MORAL AWARDS 2025, the Moral Center will consider creative moral media that promote morality through concepts, content, and formats capable of generating positive change, inspiring communities, society, or the public. There are eight categories: drama, film, advertising, songs, books, radio programs, television programs, and digital media.
On the occasion of the 15th anniversary of the Moral Center (Public Organization), the awards for individuals, communities, and organizations focus on honoring and strengthening the nationwide moral network. Selections will be made from six social networks supported by the Moral Center.
These networks include government, private sector, education, religion, community and civil society, and mass media networks. This aims to encourage and honor those continuously working in morality and to further strengthen the network.
The Moral Center believes that goodness can create great change and that good people contribute to a peaceful and sustainable society. It is dedicated to promoting and supporting Thai citizens’ good citizenship by encouraging adherence to ethics, respect for laws and others’ rights, public-mindedness, self-sacrifice for the common good, honesty, responsibility, and spreading positive energy through mutual assistance.
Besides honoring and instilling pride in those committed to doing good, the THAILAND MORAL AWARDS aim to inspire everyone to recognize goodness, create space for good people in society, and pass on inspiration to the public to collectively build a moral society where Thailand enjoys peace and sustainable development.
Applications for THAILAND MORAL AWARDS 2025 are open from now until 12 June 2026. The results will be announced in August 2026, with the award ceremony held on 28 August 2026 at the main auditorium of the Thailand Cultural Center.
. Muang Thai Life Assurance Public Company Limited continues to support quality healthcare access by donating 3 million baht to fund renovations and medical equipment purchases for breast cancer patients at the Queen Sirikit Breast Cancer Center. This supports enhancing patient care efficiency and improving the readiness of medical facilities to provide comprehensive and effective medical services.
This support reflects Muang Thai Life Assurance’s commitment to promoting health and quality of life for Thai people, especially by backing essential public health and medical care for patients. Beyond improving facilities and medical equipment capacity, it plays a crucial role in providing breast cancer patients with timely, appropriate, and effective treatment.
. Kao Industrial (Thailand) Company Limited, a leading Japanese consumer goods and chemical manufacturer, reaffirms its leadership in sustainability innovation by announcing the success of NEWTLAC, a chemical innovation made from recycled PET plastic bottles used as a component in asphalt to enhance road construction performance. This innovation won the 2025 Material Innovation Awards at Architect Lanna 2025, a significant event in architecture and building materials emphasizing sustainability criteria.
. Major Cineplex Group has brought pride to Thailand again by receiving the prestigious The Best Renovations award from Boxoffice Blue Ribbon at CinemaCon 2026, the annual global film industry event and largest gathering of cinema operators. Held from 13 to 16 April 2026 at Caesars Palace in Las Vegas, USA, the award recognized Major Central Pinklao as the best renovated cinema, exemplifying design and innovation success in the Asia-Pacific region. The selection was based on rigorous criteria including innovation, design, and customer satisfaction.