Pharrat Maneeratnaporn, Sales and Business Development Director of Landy Home (Thailand) Co., Ltd., said that despite overall economic uncertainty, Landy Home Group's homebuilding bookings are growing against the trend. Early 2026 customer behavior shows that buyers with purchasing power and plans to build homes are accelerating contract signings.
This is to lock in prices before new material costs impact construction budgets. It shows that housing remains a basic necessity that consumers do not abandon, even as they tighten construction budgets amid current conditions. Genuine demand persists, though consumers choose to proceed with greater caution and speed.
"In early 2026, when both the economy and external factors remain highly uncertain, luxury homebuyers most desire assurance that their homes will be completed on schedule and with the agreed quality. Landy Grand has an organizational structure and capital base to support this uncertainty, which we can guarantee to our customers. We established risk management systems before market volatility began."
Based on continuous experience managing the homebuilding business, Landy Grand has summarized three key cost risk management strategies for those planning to build homes now as follows.
1. Lock contract prices before construction costs rise further. Signing a contract with a homebuilder that specifies materials and fixed prices from the start is the most effective way to control budgets. Regardless of material price increases during construction, customers can plan their finances confidently, having locked prices with a stable builder. This ensures no budget overruns and guarantees project completion, eliminating risks of abandoned work.
2. Choose companies with proactive purchasing and advance material stock systems. Builders with liquidity and proactive purchasing management can procure and stock essential materials while prices are still favorable, reducing exposure to market price volatility. This is a critical factor to inquire about and verify when selecting a homebuilder.
3. Assess the organization's capital base and bargaining power. Companies with high order volumes and long-term supplier relationships have stronger negotiation power, leading to more stable material costs. A robust registered capital also reflects the ability to manage financial risks across projects, directly affecting construction continuity and quality.
What sets Landy Grand apart is its all-in-one One Stop Service contract. The agreed prices remain fixed regardless of material price increases during construction, allowing customers to plan finances with confidence. Landy Grand does not compromise on material specifications or service standards, ensuring no worries about work abandonment, supported by a strong registered capital of 200 million baht.
Professional architectural home design services include site analysis by expert Head Architects, consulting on house design functions tailored to customer needs, and creating perspective images—all included without additional design fees. They also advise on material selection to help control construction budgets, all bundled in a single contract to prevent budget overruns. They handle documentation and construction permit applications with government agencies, relieving customers of complex and time-consuming procedures.
Personal consulting services are provided by construction experts who oversee the project, coordinate with interior, air conditioning, elevators, and other contractors, provide regular updates, and promptly resolve any issues arising during construction.
Beyond organizational stability, Landy Grand emphasizes innovation systems specially developed for Thai living, including the NOVA System—a semi-prefabricated construction system that controls quality and timelines precisely.
It offers strong durability with a 20-year structural warranty, CAPPLUS system supplying fresh air to prevent PM 2.5 pollution, Home Cooling system designed for Thailand's climate, CP Design innovation making homes cockroach-free, and Elder Care innovation supporting elderly-friendly living for all family ages.
In 2026, Landy Grand targets luxury segment sales of 1 billion baht, reflecting confidence that in a higher-risk market, luxury homebuyers will choose carefully, and companies proven to be stable under all conditions are the ones customers will return to.